location-based services Market

MARKET INTRODUCTION

The location-based services are enjoying massive success in geospatial data, social media, and location-based apps. They allow tracking of customer location, asset, fleet, route optimization, and others. Location-based services use real-time data through mobile devices and smartphones and keep track of security and information. North America is the largest market holder in terms of revenue for location-based services market during the forecast period.

MARKET DYNAMICS

The location-based services market is anticipated to grow in the forecast period owing to driving factors such as increasing applications in the industries coupled with demands for geomarketing. Also, smartphones, social sites, and other location-based apps are gaining popularity among consumers. The location-based services market may however be negatively impacted by the stringent government regulations during the forecast period. On the other hand, advent of industry 4.0 and use of 5G is likely to showcase significant opportunities for the location-based services market in the coming years.

MARKET SCOPE

The "Global Location-based Services Market Analysis to 2028" is a specialized and in-depth study of the technology, media and telecommunications industry with a special focus on the global market trend analysis. The report aims to provide an overview of location-based services market with detailed market segmentation by component, location type, technology, application, end user, and geography. The global location-based services market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading location-based services market players and offers key trends and opportunities in the market.

MARKET SEGMENTATION

The global location-based services market is segmented on the basis of component, location type, technology, application, and end user. By component, the market is segmented as hardware, software, and services. Based on location type, the market is segmented as outdoor and indoor. By technology, the market segmentation is into assisted GPS (A-GPS), GPS, enhanced GPS (E-GPS), enhanced observed time difference (E-OTD), observed time difference (OTD), Cell ID, and Wi-Fi. On the basis of the application, the market is segmented as advertising, business intelligence & analytics, disaster management, emergency support, social networking & entertainment, mapping & navigation, and others. The market on the basis of the end user is classified as manufacturing & retail, media and entertainment, government and public utilities, transportation and logistics, healthcare, and others.

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