Increasing smartphone penetration and advancement in mobile technology has led to significant growth in the M-commerce market. Purchase and sale of goods via mobile platforms have increased the businesses across the globe, several businesses are trying to increase their customer base through brand loyalty by offering cashback/discount offers on credit/debit cards and mobile wallets that growing demand for the M-commerce market.
MARKET DYNAMICS
Rapid growth in the e-commerce sector and the increasing trend of online shopping is anticipating the growth of the M-commerce market. Increasing the use of mobile for movie ticketing and travel booking, entertainment, and education purpose are also positively impacting the growth of the M-commerce market. Furthermore, the evolution of the mobile application infrastructure and the familiarity of people with mobile applications and services is expected to boom the growth of the M-commerce market in the near future.
MARKET SCOPE
The "Global M-Commerce Market Analysis to 2028" is a specialized and in-depth study of the M-Commerce industry with a special focus on the global market trend analysis. The report aims to provide an overview M-Commerce market with detailed market segmentation as transaction type, payment mode, user, and geography. The global M-Commerce market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading M-Commerce market players and offers key trends and opportunities in the M-Commerce market.
MARKET SEGMENTATION
The global M-Commerce market is segmented on the basis transaction type, payment mode, user. On the basis of transaction type the market is segmented as M-Retailing, M Ticketing/Booking, M-Billing, Others. On the basis of payment mode the market is segmented as near field communication (NFC), premium SMS, wireless application and protocol (WAP), direct carrier billing. On the basis of user the market is segmented as smart device users, feature phone users.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global M-Commerce market based on various segments. It also provides market size and forecast estimates from year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The M-Commerce market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.
The report analyzes factors affecting M-Commerce market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the M-Commerce market in these regions.
MARKET PLAYERS
The reports cover key developments in the M-Commerce market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from M-Commerce market are anticipated to lucrative growth opportunities in the future with the rising demand for M-Commerce in the global market. Below mentioned is the list of few companies engaged in the M-Commerce market.
The report also includes the profiles of key M-Commerce companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.
- Alibaba Group Holding Limited
- eBay Inc.
- IBM Corporation
- Mastercard International Incorporated
- Oxygen8 Communications Ltd
- PayPal Holdings, Inc.
- SAP SE
- Telefonaktiebolaget LM Ericsson
- Visa Inc.
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.