Microgreens are vegetable greens harvested just after the cotyledon leaves have developed. They are used as a nutrition supplement, a visual enhancement, and a flavor and texture enhancement. It can add sweetness and spiciness to foods. Microgreens are young vegetable greens that are approximately 1-3 inches (2.5-7.5 cm) tall. They have an aromatic flavor and concentrated nutrient content and come in a variety of colors and textures.
The "Global Microgreens Market Analysis to 2028" is a specialized and in-depth study of the food and beverage industry with a special focus on the global market trend analysis. The report aims to provide an overview of the microgreens market with detailed market segmentation by product type, category, end user, and geography. The report provides key statistics on the market status of the leading microgreens market players and offers key trends and opportunities in the market.
- Based on product type, the global microgreens market is segmented into broccoli, spinach, celery, cabbage, peas, basil, and others.
- Based on category, the global microgreens market is segmented into organic and conventional.
- Based on end user, the global microgreens market is segmented into foodservice and food retail.
- Increase in spending for premium food products, healthy functional & nutritional food and growth.
- Microgreens are majorly served to customers though the restaurants as people are increasingly demanding highly nutritious food.
- Sales of microgreens have witnessed significant decrease due to disturbed supply chain and closers of restaurants and grocery stores.
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global market based on various segments. It also provides market size and forecast estimates from the year 2019 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and South America. The microgreens market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the microgreens market in these regions.
IMPACT OF COVID-19 ON MICROGREENS MARKET
COVID-19 first began in Wuhan (China) during December 2019 and since then it has spread at a fast pace across the globe. The US, India, Brazil, Russia, France, the UK, Turkey, Italy, and Spain are some of the worst affected countries in terms confirmed cases and reported deaths. The food and beverages industry is one of the major industries suffering serious disruptions, such as supply chain breaks, technology events cancellations, and office shutdowns, as a result of this pandemic. The shutdown of various plants and factories in leading regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa has affected the global supply chain and negatively impacted the manufacturing, delivery schedules, and sales of various goods. Furthermore, various companies have already announced possible delays in product deliveries and slump in future sales of their products.
The report covers key developments in the microgreens market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from microgreens market are anticipated to witness lucrative growth opportunities in the future with the rising demand for microgreens in the global market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the microgreens market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- Farmbox Greens LLC
- The Chef's Garden Inc.
- Aerofarms LLC
- Fresh Origins
- Madar Farms
- Living Earth Farms
- Good Leaf Farms
- Metro Microgreens
- Greenbelt Microgreens