Middle East & Africa Batter and Breader Premixes Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Batter Premixes Type (Adhesion Batter, Tempura Batter, Beer Batter, Thick Batter, and Customized Batter), Breader Premixes Type (Crumbs and Flakes, Flour and Starch), and Application (Meat, Fish and Seafood, Vegetables, and Others)

The batter and breader premixes market in Middle East & Africa was valued at was valued at US$ 239.69 million in 2019 and is projected to reach US$ 363.27 million by 2027; it is expected to grow at a CAGR of 5.6% from 2020 to 2027. 

Growing demand for ready-to-cook foods is the critical driver for the Middle East & Africa batter and breader premixes market. Ready-to-cook food is a food prepared with the assumption that it will be heated/cooked at a given internal core temperature by either a microwave, an oven, a stovetop like a frozen pizza, frozen vegetables, a frozen microwave oven, or ready to bake cookie dough. Ready-to-cook food is typically consumed without any further preparation. It is also portable, has a long shelf life, or offer a combination of such convenient traits. Dual-income customers prefer these type of food items because of the lack of time available for cooking. Moreover, due to hectic work schedules, people around the world are purchasing RTC food and food items that are easy to prepare and less time-consuming. Further, people living in a city or working all day have shown appreciation for RTC food products as they are quick and easy to eat. RTC products can range from batter mixtures and breakfast items to meat products. Increased urbanization is one of the reasons people purchase such goods. Consumers are seeking food that is nutritious, delicious, and gives extra value to them. Battered and breaded coatings provide food with texture and flavor as well as minimized moisture loss and oil uptake.

Based on batter premixes type, the Middle East & Africa batter and breader premixes market is categorized into adhesion batter, tempura batter, beer batter, thick batter, and customized batter. The adhesion batter segment held the largest share in the Middle East & Africa batter and breader premixes market in 2019. Adhesion batter is specially formulated to bind the outer coating, such as breading, to a slick or an irregular surface of a substrate. They are applied as a thin coat that can adhere well to the surface of the meat. This type of batter basically provides a cohesive layer between the breading’s and the substrate. This batter also provides color, texture, and flavor of the foods. It helps in controlling the pick-up of breading’s and also helps in preventing the surface voids through the loss of breading’s. The key factor that is driving the growth of this market is in the increased consumption of meat products that are crunchy and fried, which is mostly achieved by using a combination of adhesion batters and breaders.

COVID-19 is anticipated to cause heavy loss in Middle East & Africa economy. Saudi Arabia has the largest COVID-19 cases in the Middle East and Africa region, and is followed by South Africa and UAE, among others. UAE was the first country in Middle East and Africa to report a confirmed case of COVID-19. Disruptions in supply chain impacted the market growth negatively.

The overall Middle East & Africa batter and breader premixes market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the Middle East & Africa batter and breader premixes market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the Middle East & Africa batter and breader premixes market. Blendex Company; Bowman Ingredients; Kerry Group; McCormick and Company, Inc.; Newly Weds Foods; Showa Sangyo Co., Ltd. are among the key players operating in the Middle East & Africa batter and breader premixes market.