The cling film market in North America was valued at US$ 374.84 million in 2018 and is projected to reach US$ 607.43 million by 2027; it is expected to grow at a CAGR of 5.5% from 2019 to 2027.
Increase in demand for packaged and ready to eat food is the critical driver for the North America cling film market. Ready to eat food is now considered the closest alternative to regular food items & homemade food and can be consumed at any hour of the day. The young consumers spend most of their income on convenient ready to eat food. Increase in urbanization in developing economies and adoption of on the go consumption habits among consumers as a result of their fast-paced lifestyle has surged the demand for packaged and ready to eat foods. Besides, increase in number of single-person households has also augmented the demand for the cling films in North America.
The most vital role played by any cling film in packaged or ready to eat food is protection and preservation. Cling films are permeable to water vapor and oxygen, which leads to the extension and increased freshness of the packaged ready to eat food items. The smooth surface of cling films adjusts themselves and remain tightly fixed over the opening of the container of packaged food without the use of any adhesives. Cling films also help keep the ready to eat food or packaged food articles moist inside the refrigerator and not lead to the loss of flavor or taste. Besides this, cling films also help reduce wastage of ready to eat foods, tag information related to food, ease the logistics & distribution process and enhance the microwave ability and visibility of the packaged and ready to eat food items. Owing to all the above-stated reasons, the manufacturers, leading restaurants, and food & beverages stores have identified the use of cling films for the ready to eat and packaged food items. Thus, an upsurge in demand for ready to eat and packaged foods is expected to bolster the demand for cling films.
Based on the end-user industry, the cling film market is categorized into food industry, healthcare, consumer goods, and industrial. The consumer goods segment is likely to grow at the fastest growth rate during the forecast period of 2019-2027. Consumer goods include food, entertainment, clothing, laundry, dry cleaning, or any other item used by consumers to satisfy their wants or needs. Laundry bags are made using PVC(Polyvinyl Chloride) cling films and are used with a heating bag to seal up wrapped laundry. HDPE(High Density Polyethylene) films are used in garment packaging to prevent the garments from dust or rain and transit damage. The HDPE cling stretch films are transparent or milky white and used for garment packaging due to their strong rigidity and attractive appearance. Cling films possess excellent tear-resistant capability and are a standard household product that helps keep a variety of consumer products fresh and protected.
COVID-19 has affected economies and industries in various countries due to travel bans, lockdowns, and business shutdowns. In North America, the US has the highest number of confirmed coronavirus cases than Canada and Mexico. This is expected to impact the chemical and materials industry in the region. Due to the COVID-19 outbreak, the supply chain is expected to get affected and may negatively impact the North America cling film market.
The overall North America cling film market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the North America cling film market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the North America cling film market. Anchor Packaging LLC, Berry Global Inc., DowDupont, Harwal Group, and Intertape Polymer Group are among the key players operating in the North America cling film market.