The North America projector screen market is expected to grow from US$ 1,714.71 million in 2020 to US$ 2,819.25 million by 2027; it is estimated to grow at a CAGR of 7.7% from 2021 to 2027.
Increasing adoption of projector screen among home and non-traditional users is expected to upsurge the North America projector screen market. Projectors are highly in demand from the non-traditional users such as restaurants, sport event organizers, and museums. Further, the increased adoption of projector screens for personal use at home to experience large screen movies has fueled the growth of the North America market. The market growth is further supported by a few innovations in projector screens such as portable screen, foldable screens, and front/rear screens. Growing demand for projector screens to enhance the movie experience at home is braced by new ALR (Ambient Light Rejecting) technology. It helps to improve the projection even at day light by diffusing the reflection. The reflection of light on the screen from various angles has less impact on picture quality. Also, companies across North America are trying to grab the opportunity created by pandemic situation as customers are staying home and moderating their movie experience with large screens. For instance, in January, 2020, Screen Innovations has introduced new Solo 2 motorized cassette screen under solo product category for home users. A rechargeable lithium-powered motor is introduced to operate the screen rolling operations. Further, hotels and restaurants are also focusing on improving their ambiance by utilizing the space. So the advancement in projector screen such as ambient light rejecting, foldable screen etc. are expected to increase its demand among homes and non-traditional users, which will drive the North America projector screen market.
COVID-19 pandemic has highly affected the economy of North America, especially in the US. During the COVID-19 pandemic, ~two third of the Americans are forced to work remotely. The lockdown announced by various governments across North America resulted in temporary shutdown of offices, schools, cinema halls, manufacturing plants, and venues. This had negatively impacted the market for projector screens. However, with people maintaining social distancing and staying at their homes, the demand for projector screens by the personal segment witness a slight growth in North America. With businesses across North America started to reopen in later 2020, several companies are still choosing the WFH strategy to reduce their previous capacity for an extended period, which is expected to have negative impact on the projector screen market growth. Also, COVID-19 pandemic is having a huge impact on construction projects in the US, but the legal implications differ from contract to contract. On the contractual side, great focus is now being given to the wording of standard forms in NEC. The slowdown of construction projects is further impacting the growth of the market. Moreover, the loss in revenues is expected to restrain several enterprises to invest in new projector screens as they are cutting their budgets to moderate the losses.
In terms of type, the fixed frame segment led the North America projector screen market in 2020. As their name suggested, fixed-frame projector screens are installed at fixed place. These projector screens exhibit strong durability as no moving parts are installed. In addition, maintenance of these screens is lower than other types of projection screens. Further, the stable operation and fixed position result in enhanced projection quality. The fixed frame projector screens have limited areas of applications, such as movie theaters, conference rooms, and home theaters. Also, the availability of a wide variety of screen materials to produce improved picture quality makes the fixed frame projector screens superior of all projector screens. Advantages of fixed frames, such as durability, less maintenance, and enhanced projection quality are expected to increase its demand, which will drive the North America projector screen market.
The overall North America projector screen market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the North America projector screen market. The process also serves the purpose of obtaining overview and forecast for the North America projector screen market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts such as VPs, business development managers, projector screen market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the North America projector screen market. Barco NV; Custom Display Solutions, Inc.; Draper, Inc.; Elite Screens Inc.; Grandview Crystal Screen Co. Ltd.; LEGRAND AV INC.; Seiko Epson Corporation (Seiko Group); SnapAV; Stewart Filmscreen are among a few players operating in the North America projector screen market.