MARKET INTRODUCTION

Online advertising is a marketing strategy acquired by different organizations, which includes the usage of the internet as a medium to obtain website traffic, and target and deliver marketing messages to the correct customers. There are various types of online advertising, such as banner advertising, search engine advertising, video advertising, and social network advertising.

MARKET DYNAMICS

The increasing advancement in technology combined with growing digital spending by enterprises is the major factor driving the online advertisement market over the forecast period. The technological developments with respect to the internet, coupled with its increasing commercial use and the rapidly increasing number of internet users across the world, is anticipated to boost the growth of the online advertising market.

MARKET SCOPE

The "Global Online Advertising Market Analysis to 2027" is a specialized and in-depth study of the online advertising market with a special focus on the global market trend analysis. The report aims to provide an overview of online advertising market with detailed market segmentation by Ad format, platform, vertical. The global online advertising market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading online advertising market players and offers key trends and opportunities in the online advertising market.

MARKET SEGMENTATION

The global online advertising market is segmented on the basis of Ad format, platform, vertical. On the basis of Ad format, the market is segmented as social media, search engine, video, email, other. On the basis of platform, the market is segmented as mobile, desktop and laptop, other platforms. On the basis of vertical, the market is segmented as automotive, retail, healthcare, BFSI, telecom, other.

REGIONAL FRAMEWORK

The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global online advertising market based on various segments. It also provides market size and forecast estimates from year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The online advertising market by each region is later sub-segmented by respective countries and segments. The report covers analysis and forecast of 18 countries globally along with current trend and opportunities prevailing in the region.

The report analyzes factors affecting online advertising market from both demand and supply side and further evaluates market dynamics effecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA and South America after evaluating political, economic, social and technological factors effecting the online advertising market in these regions.

MARKET PLAYERS

The reports cover key developments in the online advertising market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for expansion of business and customer base of market players. The market players from online advertising market are anticipated to lucrative growth opportunities in the future with the rising demand for online advertising market. Below mentioned is the list of few companies engaged in the online advertising market.

The report also includes the profiles of key online advertising market companies along with their SWOT analysis and market strategies. In addition, the report focuses on leading industry players with information such as company profiles, components and services offered, financial information of last 3 years, key development in past five years.

- Adobe Inc.
- Amazon.com Inc.
- Baidu (Nanjing Marketing Group)
- Facebook Inc.
- Google LLC
- IAC
- LinkedIn Corporation
- Microsoft
- Twitter
- Yahoo