MARKET INTRODUCTION
Rich communication services or RCS are a set of protocols and advanced messaging standards designed to improve the functionality of a pre-installed messaging application in mobile phones. RCS is expected to completely replace SMS and MMS messaging, with advanced features such as group chats, media sharing, video calls, and location sharing.
MARKET DYNAMICS
The increase in the number of smartphones around the globe is expected to have a positive impact shortly on the market for rich communication services. Increasing smartphone usage increases the demand for messaging communication. Rich communication services offer features such as read receipt and group chat that enhances its users' messaging experience. Growing smartphones are expected to boost the adoption of RCS messaging services due to such advanced features. Furthermore, the decision of the carrier companies to roll out rich communication services as a software update in the existing smartphones is expected to further fuel the market.
MARKET SCOPE
The "Global Rich Communication Services (RCS) Market Analysis To 2027" is a specialized and in-depth study of the technology, media and telecommunication industry with a special focus on the global market trend analysis. The rich communication services (RCS) market report aims to provide an overview of the rich communication services (RCS) market with detailed market segmentation by communication type, application, industry vertical, and geography. The global rich communication services (RCS) market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading rich communication services (RCS) market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global rich communication services (RCS) market is segmented on the basis of communication type, application, and industry vertical. Based on communication type, the rich communication services (RCS) market is segmented into: A2P, P2A, and P2P. On the basis of application, the rich communication services (RCS) market is segmented into: Advertising Campaign, Content Delivery, Integrated Solutions, and Others. Based on industry vertical, the market is segmented into: Retail, Media & Entertainment, BFSI, Healthcare, Travel & Tourism, and Others.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global rich communication services (RCS) market based on various segments. It also provides market size and forecast estimates from the year 2017 to 2027 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South & Central America. The rich communication services (RCS) market by each region is later sub-segmented by respective countries and segments. The rich communication services (RCS) market report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the rich communication services (RCS) market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South& Central America after evaluating political, economic, social and technological factors affecting the rich communication services (RCS) market in these regions.
MARKET PLAYERS
The reports cover key developments in the rich communication services (RCS) market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market players from rich communication services (RCS) market are anticipated to lucrative growth opportunities in the future with the rising demand for filter products in the global market. Below mentioned is the list of few companies engaged in the rich communication services (RCS) market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the rich communication services (RCS) market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- ALE International
- Huawei Device Co., Ltd.
- INTEROP TECHNOLOGIES
- Karix Mobile Pvt. Ltd.
- Mavenir
- Nokia
- Ribbon Communications Operating Company, Inc.
- SAP
- Telefonaktiebolaget LM Ericsson
- Vodafone group Plc.
TABLE OF CONTENTS
1. INTRODUCTION
1.1. SCOPE OF THE STUDY
1.2. PUBLISHER RESEARCH REPORT GUIDANCE
1.3. MARKET SEGMENTATION
 1.3.1 Rich Communication Services (RCS) Market - By Communication Type
 1.3.2 Rich Communication Services (RCS) Market - By Application
 1.3.3 Rich Communication Services (RCS) Market - By Industry Vertical
 1.3.4 Rich Communication Services (RCS) Market - By Region
 1.3.4.1 By Country
 
2. KEY TAKEAWAYS
3. RESEARCH METHODOLOGY
4. RICH COMMUNICATION SERVICES (RCS) MARKET LANDSCAPE
4.1. OVERVIEW
4.2. PORTER'S FIVE FORCES ANALYSIS
 4.2.1 Bargaining Power of Buyers
 4.2.1 Bargaining Power of Suppliers
 4.2.1 Threat of Substitute
 4.2.1 Threat of New Entrants
 4.2.1 Competitive Rivalry
4.3. ECOSYSTEM ANALYSIS
4.4. EXPERT OPINIONS
5. RICH COMMUNICATION SERVICES (RCS) MARKET - KEY MARKET DYNAMICS
5.1. KEY MARKET DRIVERS
5.2. KEY MARKET RESTRAINTS
5.3. KEY MARKET OPPORTUNITIES
5.4. FUTURE TRENDS
5.5. IMPACT ANALYSIS OF DRIVERS AND RESTRAINTS
6. RICH COMMUNICATION SERVICES (RCS) MARKET - GLOBAL MARKET ANALYSIS
6.1. RICH COMMUNICATION SERVICES (RCS) - GLOBAL MARKET OVERVIEW
6.2. RICH COMMUNICATION SERVICES (RCS) - GLOBAL MARKET AND FORECAST TO 2027
6.3. MARKET POSITIONING/MARKET SHARE
7. RICH COMMUNICATION SERVICES (RCS) MARKET - REVENUE AND FORECASTS TO 2027 - COMMUNICATION TYPE
7.1. OVERVIEW
7.2. COMMUNICATION TYPE MARKET FORECASTS AND ANALYSIS
 7.3. A2P
 7.3.1. Overview
 7.3.2. A2P Market Forecast and Analysis
 7.4. P2A
 7.4.1. Overview
 7.4.2. P2A Market Forecast and Analysis
 7.5. P2P
 7.5.1. Overview
 7.5.2. P2P Market Forecast and Analysis
8. RICH COMMUNICATION SERVICES (RCS) MARKET - REVENUE AND FORECASTS TO 2027 - APPLICATION
8.1. OVERVIEW
8.2. APPLICATION MARKET FORECASTS AND ANALYSIS
8.3. ADVERTISING CAMPAIGN
 8.3.1. Overview
 8.3.2. Advertising Campaign Market Forecast and Analysis
8.4. CONTENT DELIVERY
 8.4.1. Overview
 8.4.2. Content Delivery Market Forecast and Analysis
8.5. INTEGRATED SOLUTIONS
 8.5.1. Overview
 8.5.2. Integrated Solutions Market Forecast and Analysis
8.6. OTHERS
 8.6.1. Overview
 8.6.2. Others Market Forecast and Analysis
9. RICH COMMUNICATION SERVICES (RCS) MARKET - REVENUE AND FORECASTS TO 2027 - INDUSTRY VERTICAL
9.1. OVERVIEW
9.2. INDUSTRY VERTICAL MARKET FORECASTS AND ANALYSIS
9.3. BFSI
 9.3.1. Overview
 9.3.2. BFSI Market Forecast and Analysis
9.4. TELECOM AND IT
 9.4.1. Overview
 9.4.2. Telecom and IT Market Forecast and Analysis
9.5. MEDIA AND ENTERTAINMENT
 9.5.1. Overview
 9.5.2. Media and Entertainment Market Forecast and Analysis
9.6. TOURISM AND LOGISTICS
 9.6.1. Overview
 9.6.2. Tourism and Logistics Market Forecast and Analysis
9.7. RETAIL AND ECOMMERCE
 9.7.1. Overview
 9.7.2. Retail and eCommerce Market Forecast and Analysis
9.8. HEALTHCARE
 9.8.1. Overview
 9.8.2. Healthcare Market Forecast and Analysis
9.9. OTHERS
 9.9.1. Overview
 9.9.2. Others Market Forecast and Analysis
 
10. RICH COMMUNICATION SERVICES (RCS) MARKET REVENUE AND FORECASTS TO 2027 - GEOGRAPHICAL ANALYSIS
10.1. NORTH AMERICA
 10.1.1 North America Rich Communication Services (RCS) Market Overview
 10.1.2 North America Rich Communication Services (RCS) Market Forecasts and Analysis
 10.1.3 North America Rich Communication Services (RCS) Market Forecasts and Analysis - By Communication Type
 10.1.4 North America Rich Communication Services (RCS) Market Forecasts and Analysis - By Application
 10.1.5 North America Rich Communication Services (RCS) Market Forecasts and Analysis - By Industry Vertical
 10.1.6 North America Rich Communication Services (RCS) Market Forecasts and Analysis - By Countries
 10.1.6.1 United States Rich Communication Services (RCS) Market
 10.1.6.1.1 United States Rich Communication Services (RCS) Market by Communication Type
 10.1.6.1.2 United States Rich Communication Services (RCS) Market by Application
 10.1.6.1.3 United States Rich Communication Services (RCS) Market by Industry Vertical
 10.1.6.2 Canada Rich Communication Services (RCS) Market
 10.1.6.2.1 Canada Rich Communication Services (RCS) Market by Communication Type
 10.1.6.2.2 Canada Rich Communication Services (RCS) Market by Application
 10.1.6.2.3 Canada Rich Communication Services (RCS) Market by Industry Vertical
 10.1.6.3 Mexico Rich Communication Services (RCS) Market
 10.1.6.3.1 Mexico Rich Communication Services (RCS) Market by Communication Type
 10.1.6.3.2 Mexico Rich Communication Services (RCS) Market by Application
 10.1.6.3.3 Mexico Rich Communication Services (RCS) Market by Industry Vertical
10.2. EUROPE
 10.2.1 Europe Rich Communication Services (RCS) Market Overview
 10.2.2 Europe Rich Communication Services (RCS) Market Forecasts and Analysis
 10.2.3 Europe Rich Communication Services (RCS) Market Forecasts and Analysis - By Communication Type
 10.2.4 Europe Rich Communication Services (RCS) Market Forecasts and Analysis - By Application
 10.2.5 Europe Rich Communication Services (RCS) Market Forecasts and Analysis - By Industry Vertical
 10.2.6 Europe Rich Communication Services (RCS) Market Forecasts and Analysis - By Countries
 10.2.6.1 Germany Rich Communication Services (RCS) Market
 10.2.6.1.1 Germany Rich Communication Services (RCS) Market by Communication Type
 10.2.6.1.2 Germany Rich Communication Services (RCS) Market by Application
 10.2.6.1.3 Germany Rich Communication Services (RCS) Market by Industry Vertical
 10.2.6.2 France Rich Communication Services (RCS) Market
 10.2.6.2.1 France Rich Communication Services (RCS) Market by Communication Type
 10.2.6.2.2 France Rich Communication Services (RCS) Market by Application
 10.2.6.2.3 France Rich Communication Services (RCS) Market by Industry Vertical
 10.2.6.3 Italy Rich Communication Services (RCS) Market
 10.2.6.3.1 Italy Rich Communication Services (RCS) Market by Communication Type
 10.2.6.3.2 Italy Rich Communication Services (RCS) Market by Application
 10.2.6.3.3 Italy Rich Communication Services (RCS) Market by Industry Vertical
 10.2.6.4 United Kingdom Rich Communication Services (RCS) Market
 10.2.6.4.1 United Kingdom Rich Communication Services (RCS) Market by Communication Type
 10.2.6.4.2 United Kingdom Rich Communication Services (RCS) Market by Application
 10.2.6.4.3 United Kingdom Rich Communication Services (RCS) Market by Industry Vertical
 10.2.6.5 Russia Rich Communication Services (RCS) Market
 10.2.6.5.1 Russia Rich Communication Services (RCS) Market by Communication Type
 10.2.6.5.2 Russia Rich Communication Services (RCS) Market by Application
 10.2.6.5.3 Russia Rich Communication Services (RCS) Market by Industry Vertical
 10.2.6.6 Rest of Europe Rich Communication Services (RCS) Market
 10.2.6.6.1 Rest of Europe Rich Communication Services (RCS) Market by Communication Type
 10.2.6.6.2 Rest of Europe Rich Communication Services (RCS) Market by Application
 10.2.6.6.3 Rest of Europe Rich Communication Services (RCS) Market by Industry Vertical
10.3. ASIA-PACIFIC
 10.3.1 Asia-Pacific Rich Communication Services (RCS) Market Overview
 10.3.2 Asia-Pacific Rich Communication Services (RCS) Market Forecasts and Analysis
 10.3.3 Asia-Pacific Rich Communication Services (RCS) Market Forecasts and Analysis - By Communication Type
 10.3.4 Asia-Pacific Rich Communication Services (RCS) Market Forecasts and Analysis - By Application
 10.3.5 Asia-Pacific Rich Communication Services (RCS) Market Forecasts and Analysis - By Industry Vertical
 10.3.6 Asia-Pacific Rich Communication Services (RCS) Market Forecasts and Analysis - By Countries
 10.3.6.1 Australia Rich Communication Services (RCS) Market
 10.3.6.1.1 Australia Rich Communication Services (RCS) Market by Communication Type
 10.3.6.1.2 Australia Rich Communication Services (RCS) Market by Application
 10.3.6.1.3 Australia Rich Communication Services (RCS) Market by Industry Vertical
 10.3.6.2 China Rich Communication Services (RCS) Market
 10.3.6.2.1 China Rich Communication Services (RCS) Market by Communication Type
 10.3.6.2.2 China Rich Communication Services (RCS) Market by Application
 10.3.6.2.3 China Rich Communication Services (RCS) Market by Industry Vertical
 10.3.6.3 India Rich Communication Services (RCS) Market
 10.3.6.3.1 India Rich Communication Services (RCS) Market by Communication Type
 10.3.6.3.2 India Rich Communication Services (RCS) Market by Application
 10.3.6.3.3 India Rich Communication Services (RCS) Market by Industry Vertical
 10.3.6.4 Japan Rich Communication Services (RCS) Market
 10.3.6.4.1 Japan Rich Communication Services (RCS) Market by Communication Type
 10.3.6.4.2 Japan Rich Communication Services (RCS) Market by Application
 10.3.6.4.3 Japan Rich Communication Services (RCS) Market by Industry Vertical
 10.3.6.5 South Korea Rich Communication Services (RCS) Market
 10.3.6.5.1 South Korea Rich Communication Services (RCS) Market by Communication Type
 10.3.6.5.2 South Korea Rich Communication Services (RCS) Market by Application
 10.3.6.5.3 South Korea Rich Communication Services (RCS) Market by Industry Vertical
 10.3.6.6 Rest of Asia-Pacific Rich Communication Services (RCS) Market
 10.3.6.6.1 Rest of Asia-Pacific Rich Communication Services (RCS) Market by Communication Type
 10.3.6.6.2 Rest of Asia-Pacific Rich Communication Services (RCS) Market by Application
 10.3.6.6.3 Rest of Asia-Pacific Rich Communication Services (RCS) Market by Industry Vertical
10.4. MIDDLE EAST AND AFRICA
 10.4.1 Middle East and Africa Rich Communication Services (RCS) Market Overview
 10.4.2 Middle East and Africa Rich Communication Services (RCS) Market Forecasts and Analysis
 10.4.3 Middle East and Africa Rich Communication Services (RCS) Market Forecasts and Analysis - By Communication Type
 10.4.4 Middle East and Africa Rich Communication Services (RCS) Market Forecasts and Analysis - By Application
 10.4.5 Middle East and Africa Rich Communication Services (RCS) Market Forecasts and Analysis - By Industry Vertical
 10.4.6 Middle East and Africa Rich Communication Services (RCS) Market Forecasts and Analysis - By Countries
 10.4.6.1 South Africa Rich Communication Services (RCS) Market
 10.4.6.1.1 South Africa Rich Communication Services (RCS) Market by Communication Type
 10.4.6.1.2 South Africa Rich Communication Services (RCS) Market by Application
 10.4.6.1.3 South Africa Rich Communication Services (RCS) Market by Industry Vertical
 10.4.6.2 Saudi Arabia Rich Communication Services (RCS) Market
 10.4.6.2.1 Saudi Arabia Rich Communication Services (RCS) Market by Communication Type
 10.4.6.2.2 Saudi Arabia Rich Communication Services (RCS) Market by Application
 10.4.6.2.3 Saudi Arabia Rich Communication Services (RCS) Market by Industry Vertical
 10.4.6.3 U.A.E Rich Communication Services (RCS) Market
 10.4.6.3.1 U.A.E Rich Communication Services (RCS) Market by Communication Type
 10.4.6.3.2 U.A.E Rich Communication Services (RCS) Market by Application
 10.4.6.3.3 U.A.E Rich Communication Services (RCS) Market by Industry Vertical
 10.4.6.4 Rest of Middle East and Africa Rich Communication Services (RCS) Market
 10.4.6.4.1 Rest of Middle East and Africa Rich Communication Services (RCS) Market by Communication Type
 10.4.6.4.2 Rest of Middle East and Africa Rich Communication Services (RCS) Market by Application
 10.4.6.4.3 Rest of Middle East and Africa Rich Communication Services (RCS) Market by Industry Vertical
10.5. SOUTH AND CENTRAL AMERICA
 10.5.1 South and Central America Rich Communication Services (RCS) Market Overview
 10.5.2 South and Central America Rich Communication Services (RCS) Market Forecasts and Analysis
 10.5.3 South and Central America Rich Communication Services (RCS) Market Forecasts and Analysis - By Communication Type
 10.5.4 South and Central America Rich Communication Services (RCS) Market Forecasts and Analysis - By Application
 10.5.5 South and Central America Rich Communication Services (RCS) Market Forecasts and Analysis - By Industry Vertical
 10.5.6 South and Central America Rich Communication Services (RCS) Market Forecasts and Analysis - By Countries
 10.5.6.1 Brazil Rich Communication Services (RCS) Market
 10.5.6.1.1 Brazil Rich Communication Services (RCS) Market by Communication Type
 10.5.6.1.2 Brazil Rich Communication Services (RCS) Market by Application
 10.5.6.1.3 Brazil Rich Communication Services (RCS) Market by Industry Vertical
 10.5.6.2 Argentina Rich Communication Services (RCS) Market
 10.5.6.2.1 Argentina Rich Communication Services (RCS) Market by Communication Type
 10.5.6.2.2 Argentina Rich Communication Services (RCS) Market by Application
 10.5.6.2.3 Argentina Rich Communication Services (RCS) Market by Industry Vertical
 10.5.6.3 Rest of South and Central America Rich Communication Services (RCS) Market
 10.5.6.3.1 Rest of South and Central America Rich Communication Services (RCS) Market by Communication Type
 10.5.6.3.2 Rest of South and Central America Rich Communication Services (RCS) Market by Application
 10.5.6.3.3 Rest of South and Central America Rich Communication Services (RCS) Market by Industry Vertical
 
11. INDUSTRY LANDSCAPE
11.1. MERGERS AND ACQUISITIONS
11.2. AGREEMENTS, COLLABORATIONS AND JOIN VENTURES
11.3. NEW PRODUCT LAUNCHES
11.4. EXPANSIONS AND OTHER STRATEGIC DEVELOPMENTS
12. RICH COMMUNICATION SERVICES (RCS) MARKET, KEY COMPANY PROFILES
12.1. ALE INTERNATIONAL
 12.1.1. Key Facts
 12.1.2. Business Description
 12.1.3. Products and Services
 12.1.4. Financial Overview
 12.1.5. SWOT Analysis
 12.1.6. Key Developments
12.2. HUAWEI DEVICE CO., LTD.?
 12.2.1. Key Facts
 12.2.2. Business Description
 12.2.3. Products and Services
 12.2.4. Financial Overview
 12.2.5. SWOT Analysis
 12.2.6. Key Developments
12.3. INTEROP TECHNOLOGIES
 12.3.1. Key Facts
 12.3.2. Business Description
 12.3.3. Products and Services
 12.3.4. Financial Overview
 12.3.5. SWOT Analysis
 12.3.6. Key Developments
12.4. KARIX MOBILE PVT. LTD.?
 12.4.1. Key Facts
 12.4.2. Business Description
 12.4.3. Products and Services
 12.4.4. Financial Overview
 12.4.5. SWOT Analysis
 12.4.6. Key Developments
12.5. MAVENIR
 12.5.1. Key Facts
 12.5.2. Business Description
 12.5.3. Products and Services
 12.5.4. Financial Overview
 12.5.5. SWOT Analysis
 12.5.6. Key Developments
12.6. NOKIA
 12.6.1. Key Facts
 12.6.2. Business Description
 12.6.3. Products and Services
 12.6.4. Financial Overview
 12.6.5. SWOT Analysis
 12.6.6. Key Developments
12.7. RIBBON COMMUNICATIONS OPERATING COMPANY, INC.
 12.7.1. Key Facts
 12.7.2. Business Description
 12.7.3. Products and Services
 12.7.4. Financial Overview
 12.7.5. SWOT Analysis
 12.7.6. Key Developments
12.8. SAP
 12.8.1. Key Facts
 12.8.2. Business Description
 12.8.3. Products and Services
 12.8.4. Financial Overview
 12.8.5. SWOT Analysis
 12.8.6. Key Developments
12.9. TELEFONAKTIEBOLAGET LM ERICSSON?
 12.9.1. Key Facts
 12.9.2. Business Description
 12.9.3. Products and Services
 12.9.4. Financial Overview
 12.9.5. SWOT Analysis
 12.9.6. Key Developments
12.10. VODAFONE GROUP PLC.
 12.10.1. Key Facts
 12.10.2. Business Description
 12.10.3. Products and Services
 12.10.4. Financial Overview
 12.10.5. SWOT Analysis
 12.10.6. Key Developments
 
13. APPENDIX
13.1. ABOUT PUBLISHER
13.2. GLOSSARY OF TERMS
LIST OF TABLES
LIST OF FIGURES
The List of Companies
1. ALE International
2. Huawei Device Co., Ltd.
3. INTEROP TECHNOLOGIES
4. Karix Mobile Pvt. Ltd.
5. Mavenir
6. Nokia
7. Ribbon Communications Operating Company, Inc.
8. SAP
9. Telefonaktiebolaget LM Ericsson
10. Vodafone group Plc.