South America 3D Display Market Forecast to 2027 - COVID-19 Impact and Regional Analysis By Type (Stereoscopic 3D Display and Autostereoscopic 3D Display), Technology (Digital Light Processing, Organic Light Emitting Diode, and Light Emitting Diode), and Application (Consumer Electronics, Automotive, Medical, Advertising, Retail, Military and Defense, and Others)

The 3D display market in SAM is expected to grow from US$ 30.23 million in 2019 to US$ 125.28 million by 2027; it is estimated to grow at a CAGR of 21.0% from 2020 to 2027.

The development in the 3D display is likely to be propelled by the continuous efforts to modernize the advertisement and media industries. In addition, the growth of the retail sector is anticipated to further push the demand for innovative technologies in marketing and merchandising strategies. The automotive sector in Brazil is moving toward implementing the technologies to increase the autonomy of vehicles. Heads-up-displays enabled with holographic capabilities would optimize vehicle autonomy and reduce the risks of potential accidents. Thus, by integrating advanced technologies in various industries, the 3D display market would surge during the forecast period. Additionally, effective growth seen due to holographic 3D display systems is expected to fuel the demand for 3D displays in SAM. 

Based on technology, organic light emitting diode segment is expected to be fastest growing during the forecast period. Organic light emitting diode (Organic LED or OLED) is called organic electroluminescent (organic EL) diode, in which the emissive electroluminescent layer is typically a film of organic compound that emits light. The organic light-emitting diode has many advantages compared to light-emitting diodes. The organic light emitting diodes are lighter, thinner, and more flexible compared to light emitting diodes. Companies, such as LG Electronics and Samsung Electronics, used to offer 3D OLED TVs in various screen sizes; however, due to the lack of demand, the companies discontinued the 3D OLED TVs product line. However, the development of glasses free 3D displays is anticipated to drive the 3D display market for organic light-emitting diode segment post 2023.

In SAM, Brazil has the highest number of COVID-19 confirmed cases, followed by other countries such as Argentina, Peru, Chile, and Ecuador. The governments of various countries in the region are taking several initiatives to protect people and to contain COVID-19’s spread in the region through lockdowns, trade bans, and travel restrictions. These measures are expected to have a direct impact on the region’s economic growth as the region will face lower export revenues, both from the drop-in commodity prices and reduction in export volumes, especially to major trading partners such as China, Europe, and North America. The sharp decline in the sales of consumer electronics devices in the region due to lockdown measures is expected to directly impact the growth of the 3D display market in this region. In addition to this, the online as well as retail distribution channel will also face the negative impact due to supply chain disruptions and non-availability of raw materials. The sharp decline in business activities and product sales are expected to directly affect the growth rate of market in this region till mid-2021.                  

The overall SAM 3D display market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM 3D display market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants who typically take part in such a process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the SAM 3D display market. AU Optronics Corp.; Fujifilm Corporation; Innolux Corporation; LG Electronics Inc.; Looking Glass Factory Inc; Mitsubishi Electric Corporation; Panasonic Corporation; Samsung Electronics Co., Ltd.; Sharp Corporation; and Toshiba Corporation are among the key players operating in the SAM 3D display market.