The SAM digital business support system market is expected to grow from US$ 138.57 million in 2019 to US$ 325.50 million by 2027; it is estimated to grow at a CAGR of 11.5% from 2020 to 2027.
The demand for continuous innovation by digital business support system (BSS) vendors is driving the market growth. Vendors operating in the market need to continuously innovate and bring a comprehensive solution. This can be achieved by increasing investments in research and development (R&D) and mergers and acquisitions (M&A). With M&A, vendors can extend their offerings across the value chain and enhance their technological capabilities. They can also develop and expand their digital BSS suite. To differentiate themselves from their competitors, vendors must consider adding functionality. They must try to anticipate future trends beforehand. For instance, artificial intelligence (AI) and advanced analytics can be the potential focal point of vendors operating in the market. Offering an end-to-end suite would increase efficiency and reduce complexity for telcos, and therefore, create a value proposition for vendors. The SAM digital business support system market is highly competitive and number of small and mid-size vendors are entering the market. Digital BSS vendors are continuously improving and innovating their products offerings to effectively capture larger market share, which would drive the growth of the SAM digital business support system market during forecast period.
In case of COVID-19 outbreak, Brazil recorded the highest number of confirmed cases, followed by Ecuador, Peru, Chile, and Argentina. The governments of various countries in the region are taking several initiatives to protect people and to contain the spread of the novel coronavirus in the region through lockdowns, trade bans, and travel restrictions. The market player along with the support of the government is offering free access to its citizen to visit COVID-19 informational websites and educational content, allowing parents at home to help their children’s in their studies because of school shutdowns, to discounts on telecom service fees and enhanced conditions for debt negotiation, as well as free upgrades in data caps, broadband speeds, and multichannel packages. The presence of various developing nations makes South America one of the major markets for the growth of the digital business support system market. However, the positive impact in business operations and partnership activities are expected to affect the growth rate of companies planning to expand in this region for the next three to four quarters.
Based on services component, the managed services segment led the SAM digital business support system market in 2019. Managed services are basically outsourcing services offered by vendors providing digital BSS solutions. For instance, Huawei Technologies Co., Ltd. offers comprehensive managed services. The company has invested in R&D, especially in business platforms, people, and tools, to offer best in class managed services over a period. Huawei BSS Managed Services Operation manages the five key BSS Operation domains. These include service delivery management, infrastructure management services, application management services, service desk, and business operation services. These services help customers focus more on their core business. These advantages of managed services would drive the SAM digital business support system market in the coming years.
The overall SAM digital business support system market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the SAM digital business support system market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the SAM digital business support system market. Accenture; Alepo; Amdocs Limited; BearingPoint; Capgemini SE; Cerillion plc; Comarch SA; Comviva; CSG Systems International, Inc.; Huawei Technologies Co., Ltd.; IBM Corporation; Infosys Ltd.; NetCracker Technology Corporation; Nokia Corporation; Optiva Inc.; Oracle Corporation; Sigma Software; Sterlite Tech; Tata Consultancy Services Limited; Telefonaktiebolaget LM Ericsson; and ZTE Corporation are among the players operating in the market.