MARKET INTRODUCTION
Tea and tea based beverages are stimulating drinks that are prepared by pouring boiling water over tea leaves. They are also rich in anti-oxidants and may boost the immune system. Tea varieties such as holy basil tea have been consumed by practitioners of Ayurveda for centuries. Tea and tea based beverages, when prepared without sugar, make up for a great non-calorie beverages while offering a variety of flavors. Tea and Tea based beverages such as green tea are excellent sources of bioactive and flavonoid compounds that can alleviate inflammation, reduce oxidative stress, and reduce the risk of stroke and heart attacks.
MARKET DYNAMICS
The rising inclination of consumers towards tea and tea based beverages infused with flavor, aroma, and herbal ingredients has led to significant consumption of tea and tea based beverages. As consumers grow more conscious about the origin of tea, and health benefits associated with tea and tea based beverages, the market for tea and tea based beverages is anticipated to grow at a significant pace. High consumption of tea per capita has been witnessed in countries such as the UK, Ireland, Turkey, Paraguay, Argentina, and Kuwait. Tea and tea based beverages constitute a significant part of culture in societies of these countries. The expansion of tea culture to the West and other parts of the globe is anticipated to drive the sales of tea and tea based beverages. The willingness of consumers to spend on premium and customized tea and tea based beverages with rich exotic flavors is expected to contribute towards the growth of the global tea and tea based beverages. Crop failure, climate change, and worker's unrest are some factors that are expected to restrict the growth of the tea and tea based market in the forecast period.
MARKET SCOPE
The "Global Tea and Tea Based Beverages Market Analysis to 2028" is a specialized and in-depth study of the food and beverages industry with a special focus on the global market trend analysis. The report aims to provide an overview of the tea and tea based beverages market with detailed market segmentation by category, form, product type, packaging, distribution channel, and geography. The global tea and tea based beverages market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading tea and tea based beverages market players and offers key trends and opportunities in the market.
MARKET SEGMENTATION
The global tea and tea based beverages market is segmented on the basis of category, form, product type, packaging, and distribution channel. On the basis of category, the tea and tea based beverages market is segmented into, organic and conventional. On the basis of form, the market is bifurcated into, ready to drink, loose tea powder, and tea bags. Based on product type, the global tea and tea based beverages market is segmented into, green tea, black tea, oolong tea, fruit/herbal tea, tea blends, and others. On the basis of packaging, the market is bifurcated into plastic containers, cartons, and aluminum tins. Based on distribution channel, the global tea and tea based beverages market is segmented into store-based and non store-based.
REGIONAL FRAMEWORK
The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides an overview and forecast of the global tea and tea based beverages market based on various segments. It also provides market size and forecast estimates from the year 2020 to 2028 with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America. The tea and tea based beverages market by each region is later sub-segmented by respective countries and segments. The report covers the analysis and forecast of 18 countries globally along with the current trend and opportunities prevailing in the region.
The report analyzes factors affecting the tea and tea based beverages market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the tea and tea based beverages market in these regions.
MARKET PLAYERS
The reports cover key developments in the tea and tea based beverages market as organic and inorganic growth strategies. Various companies are focusing on organic growth strategies such as product launches, product approvals and others such as patents and events. Inorganic growth strategies activities witnessed in the market were acquisitions, and partnership & collaborations. These activities have paved way for the expansion of business and customer base of market players. The market payers from tea and tea based beverages market are anticipated to lucrative growth opportunities in the future with the rising demand for tea and tea based beverages in the global market. Below mentioned is the list of few companies engaged in the tea and tea based beverages market.
The report also includes the profiles of key companies along with their SWOT analysis and market strategies in the tea and tea based beverages market. In addition, the report focuses on leading industry players with information such as company profiles, components, and services offered, financial information of the last 3 years, the key development in the past five years.
- TATA GLOBAL BEVERAGES
- STARBUCKS COFFEE COMPANY
- UNILEVER GROUP
- THE HAIN CELESTIAL GROUP INC
- ASSOCIATED BRITISH FOODS PLC
- ORGANIC INDIA PRIVATE LIMITED
- NESTL? S.A.
- THE REPUBLIC OF TEA
- TOWNSHEND'S TEA COMPANY
The Insight Partner's dedicated research and analysis team consist of experienced professionals with advanced statistical expertise and offer various customization options in the existing study.