The visualization & 3D rendering software market is expected to grow from US$ 2.69 billion in 2022 to US$ 11.83 billion by 2030. The visualization & 3D rendering software market is estimated to register a CAGR of 20.3% from 2022 to 2030.
The visualization & 3D rendering software market in North America is segmented into Canada, the US, and Mexico. Of these, the US and Canada are the developed countries with significant acceptance of modern technologies, a high standard of living, and advanced infrastructure. Moreover, the region is home to the world's largest media & entrainment sector, which harnesses the latest designing and animation tools for producing enhanced graphical content. Most Fortune 500 companies worldwide, including extensive designing and R&D centers, are present in the region. Manufacturing companies invest ample amounts in designing tools such as visualization & 3D rendering to deliver competitive products.
The presence of a vast manufacturing sector subsequently complements the logistics industry in North America. With a focus on optimizing resources, logistics industries are now actively investing in advanced technologies, including visualization and 3D rendering tools, to maximize the use of their warehouse facilities. Healthcare, infrastructure, and construction are among the major sectors in the region. Designers and engineers use visualization & 3D rendering in planning and construction operations. Also, the high emphasis on maintaining transport and public infrastructure is among the other factors propelling the growth of the visualization & 3D rendering software market. Several companies across North America adopt organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2022, Autodesk announced the acquisition of Moxion, the New Zealand-based developer of a powerful, cloud-based platform for digital dailies used by the leading filmmaker.
With the increasing adoption of smart devices, digital signage, and the internet, the use of visualization & 3D rendering content for marketing and advertisement is remarkably high in North America. These advanced design tools are used for animation, VFX, digital media, and films. Further, the presence of a huge content creator community and the headquarters of video game giants, such as Electronic Arts, Activision Blizzard, and Rockstar Games, Inc., in the region is contributing to the visualization & 3D rendering software market growth in North America.
The US is the major market for visualization and 3D rendering tools, as the country is an early adopter of advanced technologies. The well-established movie & entertainment industry, coupled with a high emphasis on using various designing tools across several industry verticals, is fueling the growth of the visualization & 3D rendering software market. Investments in modernizing the country's aging infrastructure and the rapidly increasing population are factors propelling the demand for housing construction in the US. The market in the US is further accelerated due to the vast number of vendors providing 3D rendering software, services, and GPU in the country. Moreover, key players have been launching various 3D software suites. For example, in April 2019, Autodesk announced a new 3D software package, 3Ds Max 2020 with advanced content creation and design visualization toolset, enabling professionals to create superior-quality 3D animations and models in less time. Moreover, market players such as Autodesk, Inc.; Christie Digital Systems USA, Inc.; and Luxion Inc. are headquartered in the US. Thus, such advancements are expected to add impetus to the visualization & 3D rendering software market growth in the US.
Autodesk Inc, Christie Digital Systems Inc, Dassault Systemes SE, NVIDIA Corp, Chaos Group, Luxion Inc, OTOY Inc, Next Limit, Act-3D, and Thea Render by Altair are among the key visualization & 3D rendering software market players profiled in the report. Several other major visualization & 3D rendering software market players were studied and analyzed during this market research study to get a holistic view of the market and its ecosystem. The visualization & 3D rendering software market report provides detailed market insights, which helps the key players strategize their growth.