The beauty devices market size is expected to grow from US$ 120.04 billion in 2024 to US$ 369.24 billion by 2031; it is projected to register a CAGR of 17.9% during 2025-2031. The increasing inclination toward beauty & wellness and the rising prevalence of skin issues are noteworthy factors contributing to the expansion of the beauty devices market size. However, the undesirable side effects of beauty devices hinder the beauty devices market growth.

The companies are focusing on innovating beauty devices through extensive research activities. These products are likely to offer superior treatment outcomes over the existing products. For instance, in February 2024, Nu Skin Enterprises introduced the Nu Skin RenuSpa iO, a new FDA-cleared microcurrent body device. This smart beauty and wellness device is designed to enhance overall wellness and boost confidence through skin stimulation. Similarly, in December 2023, Geske German Beauty Tech entered the US market with over 40 products available on Geske.com, Amazon, and Urban Outfitters. The brand offers a SmartAppGuided skincare range featuring 250 clinically tested devices. The AI-powered app personalizes skincare routines based on individual needs, targeting concerns such as impurities, fine lines, and dark circles with advanced technologies such as full-spectrum LED lights, SmartSonic Pulsations, and pore-opening deep warming.

In September 2024, L'Oreal launched the HAPTA smart applicator, developed for individuals with limited mobility, and upgraded its AI-powered Perso 2.0 device for customized skincare. In 2025, they introduced a connected UV-patch system that provides beauty coaching through a mobile application.

In 2024, Foreo AB introduced the LUNA 4 Pro with biometric sensors and custom cleansing profiles, and in 2025, they launched AI-boosted masking systems using real-time skin diagnostics.

In June 2024, Sciton Inc., a leader in medical and aesthetic laser and light source technologies, introduced its latest innovation, BBL HEROic, to Canada. This new addition to the award-winning BBL product line is the first aesthetic device featuring Autodynamic Pulsing. This fully automated pulse delivery system revolutionizes light-based treatments with exceptional precision and efficiency.

In November 2023, R2 Technologies Inc. launched its new Glacial fx system in the US and Canada. This wellness device uses R2's signature precision contact cooling technology in a sleek, compact tabletop design. The Glacial Skin system offers a range of treatments, including calming, rejuvenation, exfoliation, and benign lesion removal.

In January 2023, Strata Skin Sciences announced an exclusive distribution agreement with Mino Labs to bring its products to the market in Mexico. Strata develop devices for treating dermatologic conditions such as psoriasis, vitiligo, and acne. Its product lineup includes the TheraClear X acne therapy system, the XTrac excimer laser, and the VTrac lamp system for dermatologic treatments. More consumers are interested in including these devices in their beauty regimen as they can meet consumer demand for beauty products that offer value, convenience, time savings, and instant gratification. Beauty devices have great potential to become personal care essentials.

In March 2023, L'Oreal filed for a patent on a novel technology. With the help of a mobile app, individuals can now create custom-blended cosmetics that perfectly match their skin tones. These gadgets are prime examples of how the cosmetics and personal beauty care sectors may successfully modernize and integrate AI technology to suit consumer demands for more individualized beauty product options.

In June 2022, LightStim, a leader in LED light therapy devices, launched LightElipsaTM, its latest innovation in LED light therapy.

Thus, product innovations with recent technologies are expected to deliver an impetus for the growth of the beauty devices market during the forecast period.

Distribution Channel -Based Insights

Based on distribution channel, the beauty devices market is segmented into online and offline. The offline segment held a larger beauty devices market share in 2024. Offline retail continues to play a pivotal role in the beauty device market, offering consumers a hands-on, trusted, and immersive shopping experience. Specialty beauty stores and multi-brand outlets remain top destinations for high-tech skincare tools such as LED masks, microneedling devices, and sonic cleansing brushes. These stores offer curated selections, expert staff, and live demonstrations-empowering consumers to make informed decisions and discover premium or emerging brands.

Supermarkets and hypermarkets cater to value-driven shoppers, especially in emerging markets. These outlets offer mass-market beauty tools-such as facial rollers and cleansing gadgets-at competitive prices, often supported by in-store promotions and the appeal of immediate purchase.

Pharmacies and drugstores serve as trusted hubs for medically oriented beauty devices, particularly those targeting acne, anti-aging, and dermatological concerns. Their credibility and high foot traffic make them ideal for mid-range, clinically backed tools.

Beauty salons, spas, dermatology, and aesthetic clinics often integrate device retail as part of professional services. Following treatments, customers may be introduced to pro-grade tools (e.g., radiofrequency, EMS, and infrared equipment), and clinics provide expert demonstrations, leveraging trust and efficacy perceptions. Recent in-store launches-such as NuFACE's Micro Wand (January 2025) and Nu Skin's RenuSpa iO (February 2024)-have further elevated the offline retail experience, drawing attention to innovation and brand credibility. Emerging markets such as India and China rely heavily on in-store retail for product trials and affordability, especially in grooming and beauty device categories. Across India, the majority of consumers still purchase beauty and personal care products in-store, citing price immediacy, the ability to try products, and staff assistance as top motivators. Only some Indian adults buy online, and they frequently shop in-store. Omni-channel integration and quick commerce are key emerging trends to bridge offline and online experiences. Brand innovation and mergers/acquisitions are bringing new device models into offline specialist retail faster, thereby fueling the beauty devices market growth.

The World Health Organization and American Academy of Dermatology Association are among the primary and secondary sources referred to while preparing the beauty devices market report.