The market for blueberries is projected to expand from US$ 15.81 billion in 2023 to US$ 27.85 billion by 2031, reflecting a compound annual growth rate (CAGR) of 7.3% during the period from 2023 to 2031.
Significant growth is being observed in the global blueberries market, driven by an increasing awareness among consumers regarding the health benefits associated with blueberries. The demand is also rising from both the food service and food processing industries, alongside a notable increase in the importation of fresh blueberries in emerging markets. Blueberries are recognized as low-calorie fruits that are rich in vitamins C and K. They are abundant in antioxidants, particularly anthocyanins, which are known to combat oxidative stress and may have anti-cancer properties. Additionally, blueberries have a low glycemic index, making them suitable for those monitoring their blood sugar levels. Many individuals are incorporating blueberries into their diets alongside low-calorie foods to support weight loss efforts. Therefore, the combination of their nutritional value and the growing health awareness among consumers are pivotal factors propelling market growth.
In the food processing sector, blueberries are extensively utilized to enhance product aesthetics with their vibrant colors and to serve as natural sweeteners. Their versatility, along with their nutritional benefits, makes them highly marketable. Blueberries are favored by health-conscious consumers due to their high antioxidant levels, vitamins, and minerals. They are known to support cardiovascular health, enhance cognitive function, and possess anti-inflammatory properties. Food manufacturers are increasingly focused on creating processed food formulations that include blueberries. The availability of blueberries in frozen, dried, and fresh forms allows for their incorporation into a diverse array of products. Recently, blueberries have been prominently featured in the production of jams, snack bars, sauces, beverages, yogurt, and ice cream. For instance, in July 2024, Sun-Maid Growers of California launched blueberry and vanilla yogurt-covered raisins, while in February 2024, Magnum, a brand under Unilever, expanded its plant-based offerings with blueberry cookie ice cream sticks in several European countries including the UK, Germany, Austria, and Switzerland.
Blueberries are also being utilized in flavored waters, juices, energy bars, and various functional food items. In January 2024, Soreen introduced a blueberry and banana variant in its Lift Bar range. ALOHA launched a limited-edition plant-based protein bar featuring blueberries in June 2024. Additionally, in May 2024, Innocent Drinks unveiled the Blueberry Focus Super Smoothie, which combines blueberries with strawberries, apples, rhubarb, and spirulina, enriched with vitamins. Furthermore, in June 2023, Pangea Natural Foods Inc. released a 100% locally sourced blueberry juice boasting an 8-month shelf life. The increasing demand for blueberries in food processing is a significant driver of the market's expansion.
The report on the blueberries market identifies key players such as SanLucar Fruit SLU, Surexport Compania Agraria SL, North Bay Produce Inc, Agrovision Corp, Agroberries SpA, Costa Group Holdings Ltd, Qualiprim, Zalar Agri Sarl, Naturipe Farms LLC, RIKA, Raimy Societe Agricole SARL, iBerry Morocco, DAIFRUITS SL, Reiter Affiliated Companies LLC, and FRESHROYAL SL, among others, who collectively contribute to the global blueberries market share. These companies are dedicated to offering innovative and health-oriented products at competitive prices to meet consumer demands.
The overall size of the blueberries market has been determined through a combination of primary and secondary research methods as detailed in the market report. The research process commenced with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the blueberries sector.