In 2018, the global market for dried cranberries was valued at US$ 170.4 million and is projected to experience a compound annual growth rate (CAGR) of 4.7% from 2019 to 2027, reaching an estimated US$ 256.2 million by the end of the forecast period.
Dried cranberries are produced by partially dehydrating fresh cranberries, which are known for their vibrant red color and tart flavor. These dried fruits are commonly incorporated into a variety of food products, including trail mixes, salads, baked goods, cereals, smoothies, and juices, enhancing their overall flavor profile. In North America, particularly in the United States, Canada, and Mexico, dried cranberries are popular snack options, especially during festive seasons like Thanksgiving and Christmas. Like many other dried fruits, cranberries are rich in dietary fiber and antioxidants. It is important to note that commercially available dried cranberries often have added sugars and may be coated with vegetable oil to prevent clumping.
The dried cranberry market is categorized by product type into freeze-dried, sun-dried, infused dried, and other varieties. The freeze-dried segment was the leading category in 2018. This method of dehydration avoids the use of preservatives or added sugars, making freeze-dried cranberries a preferred choice for health-conscious consumers. They retain a robust natural tartness, characteristic of fresh cranberries. The freeze-drying process involves flash-freezing the berries and subsequently removing moisture, which helps preserve their original shape, texture, and visual appeal. Additionally, this technique retains a greater amount of the fruit's aroma and flavor since it does not involve heat application. Consequently, freeze-dried cranberries maintain a significant portion of their nutritional value, driving their demand in the global market.
North America is the dominant region in the global dried cranberry market. The increasing incorporation of dried cranberries into various culinary applications in the United States and Canada significantly contributes to market growth. The region's high cranberry production, along with rising exports to both developed and emerging markets, offers substantial growth opportunities for cranberry producers, further boosting the demand for dried cranberries. Often referred to as America?s original superfruit, cranberries are cultivated in several states, including Wisconsin, Massachusetts, New Jersey, Oregon, and Washington. The North American dried cranberry market is also characterized by the presence of key industry players such as Fruit d'Or, Graceland Fruit Inc., Decas Cranberry Products, Inc., Honestly Cranberry, and Ocean Spray.
Other notable companies in the global dried cranberry market include Badger State Fruit Processing, Inc., Decas Cranberry Products, Inc., Fruit d'Or, Graceland Fruit Inc., Honestly Cranberry, Mariana Packaging Company, Meduri Farms Inc., Ocean Spray, Wetherby Cranberry Company, and Wonderland Foods, among others.
The overall size of the global dried cranberry market has been determined through a combination of primary and secondary research methods. The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data related to the dried cranberry market. Additionally, numerous primary interviews are conducted with industry stakeholders and experts to validate the findings and analyses. Participants in this research typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the dried cranberry sector.