The chicken powder market is projected to expand from US$ 452.98 million in 2022 to US$ 701.23 million by 2030, reflecting a compound annual growth rate (CAGR) of 5.6% during this period.
Chicken powder is a multifunctional ingredient produced by either dehydrating various parts of the chicken, such as meat, bones, cartilage, and viscera, and then grinding them into a fine powder, or by creating a concentrated extract from chicken parts, which is then spray-dried. This ingredient is widely utilized as a flavor enhancer due to its distinctive umami and meaty taste. Additionally, it serves as a fortifying agent, rich in protein and collagen. Chicken powder is adaptable for various product forms, including liquids, powders, and pastes. Its cost-effectiveness and lower transportation and storage expenses compared to liquid chicken extracts are significant factors driving its demand across multiple sectors, including food and beverages, pet food, animal feed, and dietary supplements.
Consumers today are increasingly mindful of their dietary choices, scrutinizing product labels and the ingredients in processed foods. The popularity of organic products is on the rise, attributed to their perceived health advantages. These products are free from pesticides, chemical fertilizers, and genetically modified organisms (GMOs), making them more appealing to consumers willing to pay a premium. Furthermore, there is a growing preference for clean-label meat products that do not contain synthetic colors, flavors, or other additives. Consumers are also leaning towards holistic and conscious consumption, favoring products made from ethically sourced ingredients.
The clean-label trend is rapidly gaining traction within the meat industry. Consumers are showing a preference for all-natural and minimally processed meat products that provide enhanced health benefits. Organic and clean-label chicken powder is derived from ethically sourced, certified organic chickens and is devoid of synthetic additives such as colors, stabilizers, anti-caking agents, and preservatives. Additionally, the chickens used for producing organic and clean-label powder are raised without growth hormones or antibiotics. Consequently, as the demand for organic and clean-label products rises, key market players are introducing various organic product lines. For instance, in February 2021, Diana Food launched a selection of organic and animal welfare chicken solutions, including liquid and dehydrated free-range chicken extracts, free-range hen meat powder, and free-range chicken fat. This increasing demand for clean-label and organic chicken powder is anticipated to significantly boost the global chicken powder market throughout the forecast period.
The chicken powder market is categorized by type into low-fat and conventional segments. The conventional segment is expected to dominate the market share during the forecast period, primarily due to its widespread availability, affordability, and lower processing requirements compared to low-fat chicken powder. However, as health consciousness rises among consumers, particularly in light of obesity and lifestyle-related issues, the demand for conventional chicken powder may decline in the coming years. Additionally, the lack of awareness regarding low-fat chicken powder is currently supporting the demand for conventional options.
Geographically, the chicken powder market is divided into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, North America held the largest market share, while the Asia Pacific region is recognized as the fastest-growing area. North America is a key market for chicken powder, driven by the increasing consumption of meat-based products as a source of protein. The United States stands as the largest exporter of poultry meat globally and is a significant egg producer. The growing consumer inclination towards leaner meat options, influenced by changing dietary habits, is propelling the demand for chicken-based products in the region. Chicken powder enhances the flavor of meat-based foods and various beverages, further driving its demand. Additionally, consumers in the US and Canada are increasingly opting for chicken-based ready-to-eat (RTE) and ready-to-cook (RTC) products due to their convenience and flavor. Chicken powder is also utilized in the preparation of culture media. All these factors contribute to the rising demand for chicken powder in the region, which is expected to stimulate market growth.
North America has proven to be a lucrative market for chicken powder suppliers, as many consumers lead busy lifestyles and seek processed products like meat-based soups, sauces, broths, and snacks. Chicken powder serves as a crucial raw material in the production of these items. Moreover, the demand for clean-label products is prompting the development of new technologies that preserve the integrity of the extraction process. The market features a concentration of leading chicken powder manufacturers, including The Scoular Company.
Key players in the chicken powder market include Proliver Srl, Symrise AG, F R Benson and Partners Ltd, BRF SA, International Dehydrated Foods Inc, HE Stringer Flavours Ltd, The Scoular Co, Henningsen Netherland BV, Nikken Foods Co Ltd, and Fuji Foods Inc. These companies are actively developing a range of products to meet the growing consumer demand.
The size of the chicken powder market has been determined through extensive primary and secondary research. The research process began with comprehensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry participants to validate the findings and gain deeper analytical insights. Participants included industry experts such as VPs, business development managers, market intelligence managers, national sales managers, and external consultants, including valuation experts, research analysts, and key opinion leaders specializing in the chicken powder market.