Digitally Printed Wallpaper Market Size, Trends and Growth Analysis by 2027

The market for digitally printed wallpaper was valued at approximately US$ 3,253.3 million in 2019 and is anticipated to grow significantly, reaching around US$ 17,676.0 million by 2027. This growth represents a compound annual growth rate (CAGR) of 24.2% from 2020 to 2027.

Several factors contribute to the expansion of the global digitally printed wallpaper market, including the numerous advantages of digitally printed wallpaper and its increasing adoption across various sectors. However, the high initial investment required for these products poses a challenge to market growth in certain applications. Despite this, the rising demand for digitally printed wallpaper, driven by heightened construction activities and advancements in digital printing technology, is expected to propel market growth throughout the forecast period.

The digitally printed wallpaper market is categorized based on substrate, printing technology, end-user, and geography. In terms of substrate, the market is divided into nonwoven, vinyl, paper, and other materials. As of 2019, the vinyl segment dominated the market share. When considering printing technology, the market is split between inkjet and electrophotography, with the electrophotography segment projected to experience a higher growth rate during the forecast period. Regarding end-users, the market is classified into residential and commercial sectors, with the residential segment holding a larger share in 2019. Geographically, the market is segmented into five key regions: North America, Europe, Asia Pacific (APAC), the Middle East and Africa (MEA), and South America (SAM). In 2019, APAC accounted for the largest market share, followed by Europe and North America. The MEA region is expected to be the fastest-growing area, with a CAGR of 26.3% from 2020 to 2027.

According to the latest report from the World Health Organization (WHO), countries such as the US, Spain, Italy, France, Germany, the UK, Russia, Turkey, Brazil, Iran, India, and China have been severely impacted by the COVID-19 pandemic. The outbreak, which was first identified in Wuhan, China, in December 2019, has had a detrimental effect on various industries worldwide. The global economy is facing significant challenges, and this trend is expected to persist into 2021. A sharp decline in international trade is obstructing economic growth, while production shutdowns, supply chain disruptions, labor shortages, and border lockdowns aimed at controlling the outbreak are all negatively affecting the construction sector. The slowdown in construction activities is directly limiting the adoption of various products, including digitally printed wallpaper. Additionally, construction companies and end-users are cutting back on expenditures for technology-based products in response to the current situation, further hindering the growth of the digitally printed wallpaper market.

The overall size of the digitally printed wallpaper market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data related to the market. This approach also aimed to provide an overview and forecast for the digitally printed wallpaper market across all segments. Furthermore, primary interviews were conducted with industry participants and experts to validate the data and gain deeper analytical insights. Participants included industry professionals such as VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the digitally printed wallpaper sector.

Several key players in the global digitally printed wallpaper market include A.S. CR?ATION TAPETEN AG, Color X, Effective Visual Marketing Limited, Flavor Paper, John Mark Ltd, McRobb Display Ltd, Megaprint, Muraspec, MX Display Ltd., and Vision Sign and Digital LTD.