The worldwide market for dried blueberries is projected to grow significantly, reaching approximately US$ 679.8 million by 2027, up from US$ 375.1 million in 2018. This growth reflects a compound annual growth rate (CAGR) of 6.9% from 2019 to 2027.
Several factors are propelling this market expansion, including an increasing awareness of health and wellness and a growing preference for natural products. Nevertheless, the relatively high cost of dried blueberries may pose a challenge to the market's growth potential.
Dried blueberries find their way into a variety of food and beverage applications, including baked goods, drinks, dairy products, cereals, and snack bars. They are particularly favored by health-conscious consumers due to the numerous health benefits associated with blueberries. These berries are nutrient-dense, containing essential vitamins such as A, C, D, and B-6, along with minerals like magnesium, iron, and calcium. Additionally, blueberries are abundant in antioxidants, which play a crucial role in safeguarding the body against free radicals?unstable molecules that can lead to diseases like cancer and contribute to the aging process.
Despite the myriad health advantages offered by dried blueberries, their high price point can be attributed to their limited shelf life. Furthermore, the cost of organic blueberries tends to be elevated due to the labor-intensive nature of their cultivation. As a result, the premium pricing of dried blueberries is expected to restrict the growth of the market to some degree.
The global dried blueberries market is categorized based on product type, nature, end use, and distribution channel. In terms of product type, the market is divided into freeze-dried, sun-dried, infused dried, and other varieties. The nature segment includes conventional and organic options. When considering end use, the categories encompass bakery items, confectionery, dairy products, beverages, cereals, snack bars, and additional applications. Distribution channels include supermarkets and hypermarkets, convenience stores, online platforms, and others.
The overall size of the global dried blueberries market has been determined through a combination of primary and secondary research methods. The research process initiates with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data relevant to the aquaculture market. Additionally, numerous primary interviews are conducted with industry stakeholders and experts to validate the findings and analyses. Participants in this research typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders who specialize in the dried blueberries sector.