Flatbread Market Report: Size, Share and Outlook by 2031

In 2018, the global flatbread market was valued at approximately US$ 81,796.6 million and is projected to expand at a compound annual growth rate (CAGR) of 6.6% from 2019 to 2027, reaching an estimated US$ 145,180.9 million by the end of the forecast period.

Flatbread is a type of bread that is created using a mixture of water, flour, and salt, which is then rolled out into a thin dough. Traditionally, flatbreads are unleavened, meaning they do not contain yeast. The primary ingredients for flatbread include flour, water, and salt, although other grains such as corn, rye, millet, and barley can also be incorporated. Whole grain flatbreads are particularly beneficial as they are high in fiber, a crucial nutrient that aids in preventing obesity and reducing the risks of conditions such as constipation, diabetes, heart disease, and high cholesterol. Typically, flatbreads are flattened and cooked in a brick oven, enhancing their flavor and texture.

The global flatbread market is segmented by product type into categories such as tortilla, naan, pita, and others. Among these, the pita segment holds the largest market share. Pita bread is characterized by its light and moist texture and can be made from both refined and whole wheat flour. It is low in calories and serves as a good source of protein and carbohydrates, along with essential nutrients like vitamin B, selenium, and manganese, which function as antioxidants. The nutritional benefits of pita bread are appealing to health-conscious consumers in both developed and developing nations, which is expected to drive its demand in the coming years.

The increasing preference for convenience food products is a significant factor propelling the growth of the flatbread market. The popularity of ready-to-eat items such as wraps and rolls is on the rise, influenced by shifts in social and economic dynamics, urbanization, increased disposable income, and a growing awareness of healthful eating. Changes in dietary habits and a desire to explore new culinary experiences are also contributing to this trend. Convenience foods are particularly favored by teenagers, children, working professionals, and individuals living in shared accommodations. This notable shift towards convenience foods in developed regions, including the United States, Canada, Mexico, Germany, France, Italy, and China, is expected to further stimulate global flatbread demand.

In North America, the flatbread market is primarily led by the United States, followed closely by Canada. The growth in this region can be largely attributed to the rising demand from fast-food chains and restaurants across the US, Canada, and Mexico. Additionally, the increasing need for convenient and ready-to-eat food options is driven by busy lifestyles and higher living standards, along with greater purchasing power among consumers. These factors are anticipated to significantly boost the demand for flatbread in North America. Furthermore, the growing awareness of the health advantages associated with flatbread products like tortillas and pita, along with a rising interest in organic and non-GMO flatbread options, are key drivers of market growth in this region.

Key players in the global flatbread market include American Flatbread Company Inc., California Lavash, Conagra Brands, Inc., Evron Foods Ltd, GRUMA, S.A.B. DE C.V., Klosterman Baking Company, Kontos Foods, Inc., Kronos, Signature Flatbreads Ltd, and Stonefire, among others.

The overall size of the global flatbread market has been determined through a combination of primary and secondary research methods. The research process begins with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data related to the flatbread market. Additionally, numerous primary interviews are conducted with industry stakeholders and experts to validate the findings and analysis. Participants in this research typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the flatbread sector.