Electric Blankets Market Research Report and Outlook by 2028

The electric blankets market is anticipated to grow significantly, reaching an estimated US$ 1,294.62 million by 2028, up from US$ 812.94 million in 2021. This growth represents a compound annual growth rate (CAGR) of 6.9% from 2021 to 2028.

Consumers are increasingly drawn to electric blankets due to their numerous advantages, including adjustable temperature settings, enhanced comfort, and energy efficiency. The market is experiencing a wave of innovation, with new features such as battery-operated blankets equipped with mobile charging ports, waterproof designs, and lightweight, durable, machine-washable options. These advancements are making electric blankets more appealing to a broader audience. Typically, electric blankets generate warmth through electric heating wires embedded within the fabric, offering various heat settings and consuming approximately 80 watts of energy. The rising purchasing power of consumers, along with a growing preference for premium and branded products, is further propelling the market's expansion.

Emerging economies are witnessing a notable increase in the middle-class demographic, coupled with urbanization trends. This demographic shift, along with heightened consumer awareness regarding the availability of diverse products, is driving the demand for electric blankets. These blankets are particularly valued for their ability to preheat beds, ensuring a warm and comfortable sleeping environment.

The electric blankets market is categorized by distribution channels, including supermarkets and hypermarkets, specialty stores, online retail, and others. In 2020, specialty stores captured the largest share of revenue. The presence of electric blankets across various distribution channels, especially specialty stores, has facilitated market growth. Online platforms are also gaining traction, attracting consumers with enticing offers. Electric blankets serve as reliable companions, providing consistent warmth, especially during the winter months. Their ability to prevent dampness and moisture makes them suitable for individuals suffering from conditions like rheumatism, as they help regulate blood circulation and promote restful sleep. Available in a variety of designs and colors, electric blankets offer uniform warmth without the need for excessive layers of bedding. Key factors driving the market include affordability, comfort, and convenience. Additionally, electric blankets are more cost-effective than traditional heaters, making them particularly beneficial in regions with long, harsh winters. Enhanced internet connectivity in various areas has also contributed to increased sales of electric blankets through e-commerce channels.

In 2020, North America dominated the global electric blankets market in terms of revenue. Canada, in particular, experiences severe cold weather for much of the year, leading to health issues such as body aches and frostbite due to prolonged exposure to low temperatures. This climate has spurred the adoption of electric blankets, which provide additional warmth when home heating systems fall short, thereby reducing overall heating costs. The reliability, durability, and cost-effectiveness of electric blankets further support their popularity in Canada. Rising income levels and a shift in consumer attitudes towards prioritizing product convenience and functionality are also contributing to market growth. Modern electric blankets often feature safety mechanisms like overheat protection, as well as being waterproof, stain-resistant, lightweight, and rechargeable. Increased awareness of the variety of electric blankets available through both physical and online retail channels is boosting demand in the region.

Strategic marketing and advertising efforts focused on winter products are driving the demand for electric blankets. Additionally, major manufacturers are increasingly launching winter products that align with current trends, further supporting market growth.

Key players in the global electric blankets market include Beurer GmbH, Morphy Richards, Biddeford Blankets LLC, Slumberdown Company, Silentnight Group Limited, Glen Dimplex, Sunbeam Products, Inc., Bedshe International Co., LTD, Shavel Associates Inc., and Odessey. These companies are focused on developing high-quality, innovative products to meet customer needs.

The overall size of the electric blankets market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry participants to validate the findings and gain deeper analytical insights. Participants included industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the electric blankets market.