Maternity Wear Market Research Report and Outlook by 2028

In 2021, the maternity wear market was valued at approximately US$ 12,257.41 million and is anticipated to grow to around US$ 16,578.64 million by 2028, reflecting a compound annual growth rate (CAGR) of 4.4% during this period.

Historically, maternity clothing focused on concealing the baby bump with little regard for style or fit. However, contemporary trends show that women are increasingly prioritizing the fit and fashion of their maternity wear, which has significantly contributed to the market's expansion.

The maternity wear market is categorized by distribution channels, including supermarkets and hypermarkets, specialty stores, online retail, and others. Among these, the online retail segment is projected to experience the highest CAGR during the forecast period. Major e-commerce platforms like Amazon, Myntra, and eBay are gaining traction among consumers for purchasing maternity apparel. These online retailers provide a vast selection of products on a single platform, often accompanied by substantial discounts and promotions. The convenience of shopping from home and the availability of home delivery services are significant attractions for many consumers. Additionally, these platforms offer detailed product information, including descriptions, applications, user reviews, and guides. This information encompasses aspects such as the type of materials used, dimensions, packaging details, and customer ratings, enabling buyers to compare various brands and select the most suitable options, thus fostering growth in this segment.

Regionally, the maternity wear market is divided into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South and Central America (SAM). The Asia-Pacific region led the global maternity wear market in 2020, while North America is projected to witness the most rapid growth in the coming years. According to statistics from the World Bank, the fertility rate in the Asia-Pacific region stands at approximately 3.85 births per woman, which is expected to result in a rise in the number of pregnant working women, thereby increasing the demand for maternity clothing in these areas. The growth of online shopping for maternity wear is fueled by several factors, including the rising internet penetration in developing countries, appealing discounts, convenient payment options, and 24/7 availability.

Key players in the maternity wear market include Gap Inc, Seraphine, Isabella Oliver, H and M Hennes and Mauritz AB, Brunelli and Co S.R.L., Mothercare, Boob Design, SHAICO Fashion Pvt. Ltd, Pink Blush Maternity, and Organic & More, among others.

The size of the global maternity wear market has been assessed through a blend of primary and secondary research methods. Initially, extensive secondary research was conducted using both internal and external sources to gather qualitative and quantitative data about the market. Following this, numerous primary interviews were held with various industry stakeholders to validate the findings and obtain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, national sales managers, and external consultants, including valuation experts, research analysts, and key opinion leaders specializing in the maternity wear sector.