The endpoint detection and response market size was valued at US$ 6.96 billion in 2024 and is expected to reach US$ 20.25 billion by 2031; it is estimated to record a CAGR of 17.0% from 2025 to 2031.

South and Central America is segmented into Brazil, Argentina, and the Rest of SAM. Countries such as Brazil, Argentina, and Colombia are leading the adoption of EDR technologies, supported by a growing cybersecurity awareness and government initiatives promoting digital security frameworks. However, challenges remain, including budget constraints, limited cybersecurity talent, and the need for localized solutions tailored to regional threat landscapes. Overall, the South and Central America EDR market is poised for growth as organizations prioritize proactive threat detection, rapid response capabilities, and integration with broader security operations to strengthen their defenses against evolving cyber risks.

The region is experiencing a rise in cyberattacks, which is encouraging the market players to take strategic initiatives such as partnerships to fuel the adoption of cybersecurity solutions. In May 2024, Atricore, a leading cybersecurity company, joined forces with MG Systems, a highly experienced provider of security solutions based in S?o Paulo, Brazil. This strategic partnership combines Atricore's technical expertise, agility, and innovation with MG Systems' proven knowledge and experience in providing consulting services to the financial, insurance, real estate, and information technology markets for the past three decades. Atricore and MG Systems provide penetration testing and remediation services along with comprehensive security information and event management (SIEM) solutions, enabling companies to monitor and address attacks in real time.

Brazil has seen a significant rise in the adoption of EDR technologies due to the growing need to detect, investigate, and respond to cyber threats in real time. Regulatory frameworks such as the General Data Protection Law (Lei Geral de Prote??o de Dados, LGPD) have accelerated the demand for robust endpoint security to ensure data protection and compliance. Local enterprises, especially large corporations and critical infrastructure providers, are investing heavily in advanced EDR tools to enhance threat visibility and incident response capabilities.

CrowdStrike Holdings Inc., Palo Alto Networks Inc., Fortinet Inc., Microsoft Corp, SentinelOne Inc., Broadcom Inc., Cisco Systems Inc., Trend Micro Inc., Zoho Corp Pvt Ltd, and Sophos Ltd are among the key Endpoint Detection and Response market players that are profiled in this market study.

The overall endpoint detection and response market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the endpoint detection and response market size. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the endpoint detection and response market.