Event Apps Market Research Report and Outlook by 2028

The event applications market is projected to expand from US$ 1,203.89 million in 2022 to US$ 2,648.46 million by 2028, reflecting a compound annual growth rate (CAGR) of 14.0% during this period.

North America stands out as a well-established market that plays a crucial role in the global meetings and events sector. This region boasts robust supplier capabilities that cater to intricate client needs, with industry leaders harnessing cutting-edge technology to collect data that yields actionable insights. According to Beroe, a global provider of SaaS-based procurement intelligence and analytics, conferences and trade shows were the predominant types of meetings held in North America in 2018, witnessing a 2% rise in attendance compared to 2017. The demand for event applications in North America is surging, driven by advantages such as real-time analytics, streamlined meetings, and effective event management, which collectively enhance organizational growth. Providers in this region are integrating event management software with various systems, including marketing automation tools, customer relationship management (CRM) systems, and collaboration platforms, enabling businesses to align with their strategic goals. Furthermore, event applications are empowering organizations to capture and analyze attendee behavior, facilitating informed business decisions. The North American event industry is further propelled by economic growth, government investments, and initiatives aimed at enhancing infrastructure and promoting new venues for corporate gatherings. Recently, numerous small to mid-sized event management firms have emerged in North America, delivering exceptional service capabilities that bolster the meetings and events landscape. The rapid digitization trend is becoming increasingly vital as a cost-effective method to enhance and streamline the attendee experience during live events, thereby contributing to the growth of the event applications market.

In the Asia Pacific region, key economies such as China, India, South Korea, Japan, and Australia are witnessing significant growth. Economic advancements, increased government sponsorships for various events?including sports?along with swift digitization and technological innovations, are anticipated to drive the expansion of the event applications market throughout the forecast period. Participating in conferences or seminars allows individuals to network with peers in their industry, stay updated on the latest research and global events, enhance their presentation and communication skills, and refine their ideas. The event applications market is expected to flourish due to the growing enthusiasm among the younger demographic for sports, music, exhibitions, and seminars. Ernst & Young, a global professional services firm, sponsors numerous events and conferences related to healthcare and entrepreneurship across India. Similarly, J.P. Morgan, an American financial services corporation, supports various nonprofit initiatives in athletics and the arts. These factors are likely to stimulate the growth of the events industry in the Asia Pacific region during the forecast period.

The event applications market is categorized based on operating system, type, end user, and geographical region. In terms of operating systems, the market is divided into iOS, Android, and web-based applications. Regarding types, the market includes enterprise event applications, hybrid applications, corporate meeting applications, conference applications, trade show applications, festival applications, and sports event applications. By end user, the market is segmented into event organizers and planners, corporate entities, government bodies, educational institutions, and others.

Geographically, the event applications market is segmented into North America (including the US, Canada, and Mexico), Europe (covering Germany, the UK, France, Italy, Russia, and the rest of Europe), Asia Pacific (including Australia, Japan, South Korea, India, China, and the rest of APAC), the Middle East and Africa (MEA) (including Saudi Arabia, the UAE, South Africa, and the rest of MEA), and South America (covering Brazil, Argentina, and the rest of South America).

The overall event applications market analysis has been derived from both primary and secondary research methods. Extensive secondary research has been conducted using both internal and external sources to gather qualitative and quantitative data related to the event applications market. This process also provides an overview and forecast for the market across all segments. Additionally, multiple primary interviews have been carried out with industry participants to validate the data and gain deeper analytical insights. Participants in this research include industry experts such as VPs, business development managers, market intelligence managers, national sales managers, external consultants, valuation experts, research analysts, and key opinion leaders specializing in the event applications market.