The frozen French fries sector is projected to expand from US$ 39,955.11 million in 2022 to US$ 57,910.15 million by 2030, reflecting a compound annual growth rate (CAGR) of 4.7% during the period from 2022 to 2030.
The global frozen French fries market is experiencing significant growth as consumers increasingly seek quick and convenient food options. Frozen French fries provide an easy solution for busy individuals and families, requiring little preparation and cooking time. The rise in single-person households and smaller family units has further fueled the demand for convenient frozen products like French fries. This market is well-established, featuring a mix of both small and large manufacturers worldwide, with McCain Foods recognized as the leading producer of frozen French fries and other potato-based products.
The market for frozen French fries is categorized by product type into regular fries, crinkle-cut fries, steak fries, and other varieties. Among these, the regular fries segment is anticipated to capture the largest market share throughout the forecast period. Regular fries, often referred to as standard cut fries, are typically cut to a medium thickness of about a quarter inch. This popular type of French fry comes in various coatings and seasonings, enhancing its flavor profile. Regular fries are the most common cut, known as battonette, which provides an ideal surface area for frying. They are a favored side dish in fast-food establishments, burger outlets, and households alike. Regular fries are generally thinner than steak fries, with cuts ranging from 1/8 to 1/4 inch thick, and are frequently seasoned with salt and served alongside condiments such as ketchup, vinegar, mayonnaise, or local specialties.
Geographically, the frozen French fries market is divided into regions including North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, North America dominated the market share during the forecast period. Manufacturers in this region are actively investing to enhance their operations. For example, in July 2022, Lamb Weston Holdings announced a substantial investment of US$ 415 million to establish a new French fries processing line in Idaho, USA. Such strategic initiatives by manufacturers are propelling the growth of the frozen French fries market.
The surge in demand for frozen French fries in North America can be attributed to the increasing preference for convenience foods, driven by busy lifestyles and demanding work schedules. Factors such as rising disposable incomes, urbanization, and evolving lifestyles are also contributing to market expansion. The high purchasing power of consumers is leading to a growing interest in premium frozen potato products. Additionally, there is a noticeable shift towards healthier eating habits, with consumers seeking gluten-free, low-carb, whole-grain, and organic options. The well-established frozen food industry in the region is another key driver of the frozen French fries market's growth.
Key players in the frozen French fries market include Bart's Potato Company, Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, McCain, Farm Frites International B.V., Rairandev Golden Fries Pty Ltd, Himalaya Food International Ltd, J.R. Simplot Company, and The Kraft Heinz Co. These companies are actively developing a range of products to meet the increasing demands of consumers.
The overall size of the frozen French fries market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, national sales managers, and external consultants, including valuation experts, research analysts, and key opinion leaders specializing in the frozen French fries market.