Global Event Management Software Market Size, Trends and Growth Analysis by 2027

The global market for event management software was valued at approximately US$ 5810.6 million in 2018 and is projected to experience a compound annual growth rate (CAGR) of 16.02% during the period from 2019 to 2027, ultimately reaching around US$ 21287.6 million by the year 2027.

For contemporary event planners, event management software is essential, integrating all necessary tools for effective event administration, including accounts receivable, human resources, floor plan management, outreach efforts, and various other planning components. Without the integration of these functions, users may struggle to delegate tasks effectively, leading to confusion within the organization and a slower overall process. Utilizing event management software enhances operational professionalism. Companies in this sector are exploring diverse strategies for growth, including the introduction of innovative products, forming strategic partnerships and agreements, as well as pursuing mergers and acquisitions. Organizations are expanding their event management software ecosystems by collaborating with other industry players. Numerous firms are also implementing technologies to assess the reliability of different devices, ranging from smartphones to Internet of Things (IoT) devices, within their operational environments.

The rise in mobile event management applications is anticipated to propel the event management software market, as these applications provide user-friendly features and analytical tools for evaluating the return on investment (ROI) generated from events. The increasing availability of internet services on mobile platforms is contributing to the growing number of smartphone users globally. Factors such as technological advancements, decreasing smartphone prices, enhanced accessibility, and the significant role of social media in daily life are driving the demand for event management software. Nevertheless, a lack of awareness in developing regions may hinder market growth during the forecast period. Additionally, challenges such as insufficient technical expertise and the rising threat of cyber-attacks that compromise data privacy and security pose significant obstacles for companies providing event management software solutions.

The overall size of the event management software market has been determined through a combination of primary and secondary research methods. The research process commences with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative insights related to the event management software market. This research also offers an overview and projections for the global event management software market, segmented into five key regions: North America, Europe, Asia-Pacific, the Middle East & Africa, and South America. Furthermore, primary interviews with industry participants and experts were conducted to validate the data and analysis. Participants typically involved in this process include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the event management software sector.