Greens Powder Market Size, Share, Growth by 2030

The greens powder market is projected to expand from US$ 279.32 million in 2023 to US$ 477.04 million by 2030, reflecting a compound annual growth rate (CAGR) of 7.9% during this period.

Grass-based dietary supplements are adapting to the evolving preferences of consumers. There is a notable increase in the demand for supplements made from cereal grasses, driven by a growing focus on preventive health measures among consumers. Many individuals are turning to grass supplements to enhance their intake of vitamins, minerals, antioxidants, and other beneficial compounds. These grass-based products are abundant in vital nutrients, which support liver function and bolster the immune system. Barley grass stands out as a prominent ingredient in these supplements, while other varieties such as alfalfa grass, wheatgrass, and oat grass are also gaining popularity. Greens powder, classified as a grass-based supplement, incorporates these grasses as key ingredients. Such trends are fueling the demand for grass-based supplements and paving the way for growth in the greens powder market.

When examining distribution channels, the greens powder market is divided into online and offline sales. In 2022, offline sales dominated the market share, while online sales are anticipated to experience the highest CAGR throughout the forecast period. Offline sales encompass greens powders sold through various physical retail outlets, including supermarkets, hypermarkets, specialty stores like pharmacies, independent retailers, and convenience stores. Supermarkets and hypermarkets serve as self-service venues, offering a wide selection of greens powders from different brands at competitive prices, enabling consumers to easily find suitable products.

Regionally, the greens powder market is categorized into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. North America accounted for the largest market share in 2022, while the Asia Pacific region is expected to exhibit the highest CAGR during the forecast period. Greens powders have been integral to the diets of many Asian cultures for centuries. For instance, in India, greens powders play a crucial role in Ayurvedic practices, while countries like China, Japan, and other Southeast Asian nations have long utilized herbal and medicinal mushroom powders. Recently, the market has seen a surge in product innovations and a broader range of offerings. This increased access to diverse products, tailored to evolving lifestyles and consumer preferences, is contributing to the rising demand for greens powder in the region. Additionally, the growth of the dietary supplement market, particularly for powdered forms, along with heightened health and wellness awareness among consumers, is propelling this demand. Powders are often absorbed more efficiently by the body compared to pills, leading to a preference for powdered supplements among consumers. Furthermore, rising disposable incomes and improved living standards in the region are enhancing purchasing power, further driving the demand for greens powder.

Key players in the greens powder market include Athletic Greens (USA) Inc, Garden of Life LLC, MacroLife Naturals Inc, Naturo Sciences LLC, Martin & Pleasance Wholesale Pty Ltd, New England Greens LLC, Ceautamed Worldwide LLC, Sequel Natural LLC, Nested Naturals Inc, and Iovate Health Sciences International Inc. These companies are focused on developing innovative and cost-effective products to cater to the increasing demands of consumers and to expand their market presence.

The overall greens powder market size has been determined through a combination of primary and secondary research methods. The research process commenced with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in these interviews included vice presidents, business development managers, market intelligence managers, national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the greens powder sector.