In 2018, the global kefir market was valued at approximately US$ 1,374.2 million and is projected to experience a compound annual growth rate (CAGR) of 5.8% from 2019 to 2027, reaching an estimated US$ 2,258.5 million by the end of the forecast period.
Kefir can be produced from various types of milk, including that from goats, cows, sheep, as well as plant-based alternatives like rice, soy, or coconut. This fermented drink has a refreshing taste similar to yogurt and is created using a starter culture that consists of milk proteins, yeasts, and beneficial bacteria. Its creamy texture and probiotic properties make it a popular choice for those looking to enhance their digestive health. Rich in nutrients, kefir is a fermented beverage packed with protein, vitamins B and D, calcium, and potassium. Calcium is vital for bone strength, protein supports muscle development, and potassium is crucial for maintaining heart health.
The kefir market is categorized by type into several segments: Greek-style kefir, low-fat kefir, frozen kefir, and organic kefir. Among these, Greek-style kefir was the leading segment in 2018. This variant is gluten-free, nearly 99% lactose-free, and made from all-natural, non-GMO ingredients. The demand for Greek-style kefir has surged due to its high protein and calcium content. Its unique flavor and numerous health benefits have contributed to its growing popularity worldwide. Additionally, Greek-style kefir is known for being rich in vitamins such as D3 and A, further driving its demand in the global market.
Europe is the largest market for kefir and is expected to continue its dominance throughout the forecast period. The growth in this region can be attributed to a substantial consumer base and heightened awareness of the health benefits associated with kefir products. Recently, innovative kefir varieties have gained traction in European countries like Russia and the UK, thanks to their refreshing taste and probiotic properties. Traditionally, kefir was consumed in its plain form, characterized by a slightly acidic and effervescent flavor due to the fermentation process involving various cultures and yeast. However, modern kefir products have been introduced with a fresher, milder, and slightly sparkling flavor profile, making them a delightful alternative to yogurt. Consequently, the increasing awareness of kefir's health benefits among European consumers, coupled with the easy accessibility of these products, is anticipated to drive market growth in the coming years.
Key players in the global kefir market include Bakoma Sp. z o. o., Best of Farms LLC, Biotiful Dairy Ltd, Danone S.A., Hain Celestial, Krasnystaw OSM, Les produits de marque Libert? inc., Lifeway Foods, Inc., Nestle S.A., and Valio, among others.
The overall size of the global kefir market has been determined through a combination of primary and secondary research methods. The research process begins with comprehensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the kefir market. Additionally, numerous primary interviews are conducted with industry participants and experts to validate the data and analysis. Participants in this process typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the kefir sector.