Hair Loss Prevention Products Market Research Report and Outlook by 2028

The market for hair loss prevention products was valued at approximately US$ 23,599.87 million in 2021 and is anticipated to grow to US$ 31,524.52 million by 2028. This growth represents a compound annual growth rate (CAGR) of 4.2% from 2021 to 2028.

Hair loss is a prevalent issue affecting a significant number of individuals globally. Many people place great importance on their hair, viewing it as a vital aspect of their appearance. Consequently, there is an increasing demand for effective hair loss prevention products. Consumers are seeking a variety of haircare solutions, including serums, shampoos, conditioners, and oils, aimed at enhancing hair volume and strength. This surge in consumer interest is driving rapid growth in the global hair loss prevention product market, a trend expected to persist throughout the forecast period.

The market is categorized by end user into three segments: men, women, and unisex. In 2020, the unisex segment held the largest share of the market. However, the men?s segment is projected to experience the highest CAGR during the forecast period. Factors such as increased hair shedding, thinning hair, and the emergence of bald spots are significantly contributing to the rising demand for hair loss prevention products among men. Additionally, the desire for improved physical appearance is likely to enhance the demand for personal care products among male consumers, further propelling the growth of the hair loss prevention market in this segment.

Geographically, the hair loss prevention products market is divided into several regions: North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, the Asia Pacific region dominated the market share and is expected to witness the fastest growth during the forecast period. The increasing prevalence of hair loss issues in this region is a significant factor influencing the growth of the hair loss prevention products market. Major manufacturers, including Unilever PLC, Shiseido Company Limited, and L'Or?al SA, are consistently launching innovative and improved hair loss prevention products that are both affordable and widely available in supermarkets and hypermarkets across Asia Pacific. Furthermore, there is a growing preference for organic and herbal hair care products that help prevent hair loss, often containing a blend of essential oils like peppermint or tea tree oil. This trend is complemented by recommendations promoting non-medicated shampoos that protect against hair loss, cleanse the scalp of product buildup, and stimulate new hair growth, likely increasing product popularity in the coming years.

Key players in the hair loss prevention products market include Church & Dwight, Inc., Forest Essentials, Kao Corporation, L'Or?al S.A., Pierre Fabre Group, Procter & Gamble, Shiseido Co., Ltd, Taisho Pharmaceutical Holdings Co., Ltd, Unilever, and Aveda Corp.

The overall size of the global hair loss prevention product market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, national sales managers, and external consultants, including valuation experts, research analysts, and key opinion leaders specializing in the hair loss prevention products sector.