The eyelash adhesives market is anticipated to grow from US$ 2.08 billion in 2023 to US$ 2.97 billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.6% during the period from 2023 to 2031.

Eyelash adhesive is a specialized type of glue used to attach false eyelashes or individual eyelash extensions to natural lashes or eyelids. These adhesives are specifically formulated to create a strong and durable bond. They come in various formulations, including clear and black options, and are designed to be both waterproof and quick-drying. The global market for eyelash adhesives is primarily driven by the increasing popularity of eyelash extensions and the significant impact of social media. Eyelash extensions provide a practical solution for enhancing the length and volume of natural eyelashes, reducing the need for daily mascara application and eyelash curling. The demand for beauty products, particularly eyelash extensions, tends to spike during special events such as weddings, parties, and festivals. Additionally, numerous brands actively engage with their audience on social media platforms, frequently sharing content, interacting with followers, and cultivating a loyal customer base. Makeup trends often gain traction on social media, leading to a surge in demand for related products, including eyelash extensions, thereby propelling market growth.

The rise of e-commerce has significantly altered the shopping landscape for beauty products. Factors such as the increasing penetration of smartphones and internet access, rising consumer purchasing power, and the convenience offered by online shopping platforms are key drivers of the e-commerce sector. According to the US Department of Commerce Retail Indicator Division, e-commerce sales in the US reached US$ 870 billion in 2021, marking a 14.2% increase from the previous year. The US Census Bureau estimates that retail e-commerce sales for the first quarter of 2024, adjusted for seasonal variations, will be US$ 289.2 billion, reflecting a 2.1% increase from the fourth quarter of 2023. As the e-commerce sector continues to expand, the sales of beauty products through online channels are also on the rise.

The eyelash adhesives market can be categorized into two main segments: strip lash adhesives and individual lash adhesives. In 2023, the strip lash adhesives segment accounted for a larger portion of the market. These adhesives are designed to securely attach false eyelashes to the eyelids, enhancing the overall lash appearance. They are available in various formulations, including both latex-based and latex-free options, catering to different skin sensitivities and preferences. The application process involves spreading a thin layer of adhesive along the band of the false lashes, which are then positioned just above the natural lash line. Some adhesives come with a brush applicator for precise application, while others are packaged in squeeze tubes. Typically, these adhesives require a short drying time, ranging from 20 to 60 seconds, to become tacky and provide a stronger hold. Available in both clear and black varieties, clear adhesives dry invisibly for a natural look, while black adhesives blend seamlessly with eyeliner, enhancing eye definition. Many contemporary adhesives are waterproof, ensuring that the lashes remain securely in place despite tears, sweat, or humid conditions.

Key players in the eyelash adhesives market include H.B. Fuller Company, Parson Adhesives Inc, Ex-Import Pty Ltd, True Glue, GladGirl Inc, DAEJIN CHEMICAL CO LTD, CharmLash, Gollee Cosmetics Limited, Lost Artistry LTD, Bagya Brands LLP (BOBI), MACY CO LTD, S&G, DeQi Handicraft Processing Co Ltd, Pingdu Sparkling Eyelashes Co Ltd, Qingdao Kiss Me Lash Co Ltd, DancingSwan Beauty (TsingTao) Co Ltd, CLD Creative Lash Design, HUDA BEAUTY, and ESQIDO, among others. These companies are focused on delivering innovative and high-quality products at competitive prices to meet consumer demands.

The overall size of the eyelash adhesives market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry participants to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the eyelash adhesives market.