The market for live IP broadcasting equipment is projected to expand significantly, growing from US$ 1.08 billion in 2022 to an impressive US$ 3.25 billion by 2030, reflecting a compound annual growth rate (CAGR) of 14.7% during this period.
The media and entertainment sector is among the fastest-growing industries worldwide and serves as a primary consumer of live IP broadcasting technology. According to the India Brand Equity Foundation (IBEF), the demand within the media and entertainment industry is expected to reach US$ 900 million by 2025. The International Trade Administration reported that in 2020, the U.S. media and entertainment (M&E) sector was valued at US$ 660 billion, contributing to a global market of US$ 2 trillion. The advent of Internet Protocol (IP) technology has transformed the entire content broadcasting and production landscape, facilitating innovative methods for content creation, contribution, and distribution. Consequently, the growth of the IP sector, alongside the media and entertainment industries, propels the expansion of the live IP broadcasting equipment market.
There is a growing need for cost-effective and adaptable solutions for various applications, including remote contributions, live streaming, IP-based production, and audio-visual over IP, which enhances the outlook for the live IP broadcasting equipment market. The increasing appetite for ultra-high-definition (UHD) content, along with a shift towards cloud-based products, solutions, applications, and open architecture, further stimulates market growth. Moreover, investments in high-speed broadband infrastructure, the rising demand for multi-screen video consumption, and advancements in over-the-top (OTT) services and content contribute positively to the live IP broadcasting equipment market. For instance, in May 2022, Sony Sports Network in India announced that the Roland-Garros 2022, the second Grand Slam event, would be broadcast live in four regional languages. This tournament is also available for streaming on Sony Sports Network?s on-demand OTT platform, SonyLIV. Additionally, in March 2020, Google reported a surge of 300% to 500% in searches for live-streaming platforms, while YouTube data indicated a 250% increase in watch time for live streams. These trends highlight the growing initiatives by content providers for live streaming and the immense popularity among viewers, which are key factors driving the growth of the live IP broadcasting equipment market.
In Argentina, the demand for live streaming services is a significant driver of the live IP broadcasting equipment market. The widespread popularity of OTT platforms like Netflix, Amazon Prime Video, and Hulu has spurred the need for live-streaming services within the country. These platforms offer live content, including news, sports, and entertainment, which fuels the demand for live IP broadcasting equipment. Notably, Argentina is a sports-centric nation, hosting numerous soccer club matches that are broadcast globally through channels such as SonyLiv and Disney+ Hotstar. Events like the Argentina vs. Panama and Argentina vs. Curacao matches scheduled for March 2023 exemplify the high demand for live IP broadcasting equipment in the region. Major players in the Argentine market, including Cisco Systems, Evertz Microsystems, Belden, and Sony, are heavily investing in research and development to innovate and meet the evolving needs of live IP broadcasting. Additionally, the expansion of high-speed internet connectivity and advancements in video compression and network protocols are advantageous for the live IP broadcasting equipment market in Argentina.
In Europe, the live IP broadcasting equipment market is divided into several regions, including Germany, France, Italy, the UK, Russia, and the rest of Europe. The European Broadcasting Union (EBU), a prominent alliance of public service media with 112 member organizations across 56 countries, plays a crucial role in this market. The EBU operates nearly 2,000 television, radio, and online channels, providing a wide array of content in 153 languages, aiming to deliver top-notch content ranging from news to sports and music. The EBU is actively working to reach broader audiences and expand its operations. Numerous live events organized by the European Union Delegations and their partners take place throughout Europe. Despite challenges such as the Russia-Ukraine conflict and economic uncertainties, the EBU has secured media rights for the Olympic Games from 2026 to 2032, which further stimulates the demand for live IP broadcasting equipment across Europe. The live broadcasting of sports and news also significantly contributes to this demand.
Several key players in the live IP broadcasting equipment market, such as Lynx Technik AG, Broadcast Store Europe, and Elenos, have established a presence in European countries. Data from Volza indicates that Germany exports a significant portion of its broadcasting equipment to India, Vietnam, and the United States.
Prominent companies in the live IP broadcasting equipment market include Belden Inc., Cisco Systems, Inc., Evertz, EVS Broadcast Equipment, Sony Corporation, Harmonic Inc., Grass Valley, Ross Video LTD, and AJA Video Systems, Inc. These companies, along with others, have been analyzed to provide a comprehensive view of the market and its ecosystem.
Content produced in 4K and ultra-high-definition (UHD) formats necessitates transmission in similar formats to enhance viewing quality, which requires advanced IP live-production technology. The media and entertainment sector is rapidly evolving, significantly contributing to the live IP broadcasting equipment market. The integration of innovative technologies within the digital media industry is a prevailing trend among live-streaming media businesses. Many organizations are focusing on digital technologies to establish their brands and showcase new products, particularly in the development of cost-effective hardware for broadcasters, with live streaming taking center stage as the demand for high-quality video and high-speed connectivity continues to rise.