Manuka Honey Market Size, Trends and Growth Analysis by 2027

The manuka honey market was valued at approximately US$ 741.69 million in 2019 and is anticipated to grow to US$ 1,238.15 million by 2028, reflecting a compound annual growth rate (CAGR) of 5.9% from 2020 to 2028.

Manuka honey is a unique monofloral honey derived from the nectar of the manuka tree, scientifically known as Leptospermum. This honey is renowned for its numerous health benefits, including antiviral, anti-inflammatory, and antioxidant properties. Traditionally, it has been utilized for various purposes such as wound healing, alleviating sore throats, preventing dental issues, and aiding digestive health. The rising interest in plant-based foods presents significant opportunities for key players in the manuka honey sector. Furthermore, the increasing preference for fresh and natural foods is expected to further enhance the growth trajectory of the manuka honey market during the forecast period.

The market for manuka honey is categorized based on its nature into two segments: organic and conventional. In 2019, the conventional segment held the largest share of the market. However, the organic segment is projected to experience the highest CAGR throughout the forecast period. Organic farming practices involve producing manuka honey without the application of synthetic fertilizers, pesticides, or growth regulators. Organic manuka honey is characterized by the presence of an organic compound known as Methylglyoxal (MG), which is recognized for its antibacterial properties. This type of honey is known to enhance the immune system, providing increased resistance to common infections and aiding in the healing of minor burns, wounds, and sore throats. The growth in organic manuka honey production has been fueled by an expansion in cultivation areas and increased support from processing companies. A significant factor driving growers towards organic farming is the rising consumer preference for organic and health-conscious products.

Regionally, the manuka honey market is divided into North America, Europe, Asia Pacific, South America, and the Middle East & Africa. In 2019, the Asia Pacific region dominated the global manuka honey market. Over the years, there has been a notable increase in the demand for manuka honey in this region, with countries like China and India emerging as leading consumers. The growing health consciousness among consumers is expected to further drive market growth. The increasing demand for nutritious food options is a primary factor contributing to the expansion of the manuka honey market in Asia Pacific. Additionally, the fast-paced lifestyle and wellness concerns have influenced dietary habits, favoring the consumption of manuka honey in the region.

Key players in the global manuka honey market include Arataki Honey, Capilano Honey Ltd., COMVITA, Kirksbees Honey, Manuka Health, Midland Holdings, OHA Honey, and Pure Honey New Zealand, among others.

The overall size of the global manuka honey market has been determined through a combination of primary and secondary research methods. The research process commenced with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry participants to validate the findings and gain deeper analytical insights. Participants in this research typically included industry experts such as vice presidents, business development managers, market intelligence managers, and national sales managers, along with external consultants like valuation experts, research analysts, and key opinion leaders specializing in the manuka honey market.