Raisins Market Size, Trends and Growth Analysis by 2027

The global market for raisins was valued at approximately US$ 2,216.70 million in 2019 and is anticipated to grow to US$ 3,191.36 million by 2027, reflecting a compound annual growth rate (CAGR) of 4.7% from 2020 to 2027.

Raisins are small dried fruits that are packed with nutrients. They originate from grapes that have been dried either in the sun or through the use of food dehydrators. These dried fruits are cultivated in various regions around the globe and can be enjoyed raw or incorporated into baking, cooking, and brewing processes. The hue of raisins varies depending on the type of grapes utilized. According to the USDA National Nutrient Database, raisins are a rich source of protein, fiber, and carbohydrates, making them particularly effective for alleviating constipation and managing hypertension.

The raisins market is categorized by product type into several segments, including natural seedless, golden seedless, black currant, sultana, Muscat, and monukka. Among these, the sultana segment held a significant market share in 2019. Sultana raisins are derived from large, yellow-green Sultana grapes, known for their tart flavor and soft texture. These raisins are commonly found in health food stores and gourmet shops, with a notable popularity in Europe, where they originated in Turkey.

Regionally, the raisins market is divided into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. In 2019, Europe dominated the market, followed closely by North America. The European market for raisins is well-established and mature, driven by a growing consumer preference for organic products and an increasing awareness of the long-term health benefits associated with raisins. Additionally, Europe is recognized as the leading exporter of raisins from South Africa. The rise in disposable incomes, along with an increasing demand for sweet products, has further contributed to the expansion of the raisins market.

Key players in the global raisins market include well-known companies such as Akrodria, Geobres, Lion Raisins, Montagu Snacks, Red River Foods, S & B Herbafoods, Sunbeam Foods, Traina Foods, Sunsweet, and Fruits of Turkey, among others.

The size of the raisins market has been determined through a combination of primary and secondary research methodologies. The research process commenced with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data relevant to the market. Furthermore, numerous primary interviews were conducted with industry participants and experts to validate the findings and gain deeper analytical insights. The individuals involved in this research typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the raisins sector.