RTD Alcoholic Beverages Market Report: Size, Share and Outlook by 2031

In 2018, the global market for ready-to-drink (RTD) alcoholic beverages was valued at approximately US$ 26,447.9 million, with projections indicating a compound annual growth rate (CAGR) of 4.6% from 2019 to 2027, potentially reaching US$ 39,428.9 million by the end of the forecast period.

RTD alcoholic beverages, commonly referred to as ready-to-drink options, are pre-mixed alcoholic drinks that are sold in a ready-to-consume state. Their lower alcohol content compared to traditional alcoholic beverages has contributed to their growing popularity among consumers globally. These drinks are increasingly viewed as a favorable alternative to stronger liquor options.

The market for RTD alcoholic beverages is categorized based on packaging types, which include bottles, cans, and other formats. In 2018, the bottle segment led the market, but the can segment is anticipated to experience more rapid growth throughout the forecast period. Canned RTD beverages are available in various sizes, ranging from 90ml to 1 liter. The convenience of cans has significantly contributed to the surge in their popularity; they are easy to transport to events such as picnics, yacht outings, or barbecues, and they are generally more durable than glass bottles. The use of steel and aluminum cans has become increasingly favored due to their printability, which allows for attractive branding. The demand for canned RTD alcoholic beverages is also driven by their widespread availability and the lower production costs associated with manufacturing these types of containers.

The Asia Pacific region commands the largest share of the global RTD alcoholic beverages market and is expected to sustain this leading position throughout the forecast period. This region is projected to capture a significant portion of the market due to its vast production capabilities and consumer base. Countries like India, China, and Japan are among the top consumers of RTD alcoholic beverages in Asia Pacific. Additionally, this region is one of the largest producers of alcoholic drinks worldwide. Factors such as evolving consumer lifestyles, increasing disposable incomes, and diverse tastes and preferences, along with various social and cultural influences, are propelling the growth of the RTD alcoholic beverages market in Asia Pacific. The diverse population in this region exhibits a wide range of tastes and a penchant for experimenting with different food and beverage options, prompting manufacturers to innovate and expand their product offerings to cater to the changing consumer demands.

Key players in the global RTD alcoholic beverages market include prominent companies such as Anheuser-Busch InBev NV, Asahi Group Holdings, Ltd., Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc, Davide Campari-Milano S.p.A, and Molson Coors Brewing Company, among others.

The overall size of the global RTD alcoholic beverages market has been determined through a combination of primary and secondary research methods. The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data related to the RTD alcoholic beverages market. Additionally, numerous primary interviews are conducted with industry stakeholders and experts to validate the data and analysis. Participants in this research typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders who specialize in the RTD alcoholic beverages sector.