The teeth whitening industry is projected to expand from US$ 6,645.77 million in 2022 to US$ 8,556.57 million by 2028, reflecting a compound annual growth rate (CAGR) of 4.3% during this period.
This report outlines the prevailing trends in the global teeth whitening sector, along with the factors that are both propelling and hindering its growth.
Key drivers of the teeth whitening market include heightened awareness regarding oral hygiene, a surge in the use of at-home whitening kits, and innovations in whitening technologies. Additionally, the rise in online shopping, increased healthcare spending, and advancements in dental practices are anticipated to further stimulate market growth in the upcoming years.
Teeth whitening is among the most sought-after cosmetic dental procedures, providing a swift, non-invasive, and cost-effective method to enhance one?s smile. There are three primary teeth whitening methods available, each differing in peroxide concentration and application techniques: in-office whitening, professionally dispensed take-home kits, and over-the-counter products. The public's desire for brighter, more aesthetically pleasing smiles has led to a proliferation of whitening options. These range from at-home products like toothpaste, gels, and films to in-office treatments that utilize highly concentrated bleaching agents under professional supervision. When performed according to guidelines, teeth whitening treatments are generally regarded as safe. One notable method is laser teeth whitening, also referred to as power whitening, where a whitening agent is applied to the teeth and activated using light or laser, typically completed within an hour. However, it is important to note that the effects of teeth whitening are not permanent and can vary significantly among individuals. Factors such as smoking or frequent consumption of staining beverages can diminish the longevity of the whitening effect. Potential risks associated with teeth whitening include roughening and softening of the tooth surface, increased risk of demineralization, deterioration of dental restorations, and undesirable color changes.
Maintaining oral and dental hygiene is crucial for preventing oral diseases. Good oral health can be achieved through proper habits and hygiene practices. The increasing prevalence of teeth discoloration and other dental issues, such as bad breath, tooth decay, gum disease, extrinsic and intrinsic stains, dental caries, and malocclusion, is a global concern. Teeth discoloration can result from surface stains or alterations in the tooth structure.
To promote awareness about oral hygiene and teeth whitening, numerous private and governmental organizations conduct conferences, surveys, and programs worldwide aimed at reducing the incidence of oral diseases. For example, the "International Conference on Cosmetic Dentistry and Teeth Whitening" took place in Oslo, Norway, in June 2020, focusing on sharing research findings related to various aspects of cosmetic dentistry and teeth whitening. Consequently, the growing awareness surrounding oral hygiene is expected to create significant growth opportunities for the global teeth whitening market.
Prior to the COVID-19 pandemic, the teeth whitening market was experiencing steady growth. However, the pandemic had a profound impact on various sectors, including healthcare systems, across different regions. The global teeth whitening market was notably affected, as the pandemic heightened the emphasis on personal hygiene and home dental aesthetics. This shift has led to a recent surge in market growth, which is expected to continue in the forecast period. Research by Colgate-Palmolive indicates that certain oral care products may help temporarily reduce the presence of SARS-CoV-2, the virus responsible for COVID-19, in the oral cavity. Laboratory tests revealed that specific toothpaste formulations containing zinc, stannous fluoride, amine fluoride, and mouthwashes with cetylpyridinium chloride (CPC), hydrogen peroxide, and chlorhexidine, or stannous fluoride/amine fluoride, were effective in neutralizing the virus by over 99%. According to SmileDirectClub, a company specializing in clear aligners and teeth whitening kits, there was a 47% increase in teeth whitening procedures in 2021, alongside a similar rise in teeth straightening. In January 2022, SmileDirectClub Inc. announced plans to expand its whitening product offerings with the introduction of new fast-dissolving Whitening Strips.
The global teeth whitening market can be categorized based on product type and distribution channel. In terms of product segmentation, the market includes whitening toothpaste, whitening gels and strips, white light teeth whitening devices, and other products. The whitening toothpaste segment is anticipated to lead the market due to its accessibility, convenience, and cost-effectiveness compared to other whitening solutions.
Regarding distribution channels, the teeth whitening market is divided into offline and online segments. The offline segment accounted for a larger market share in 2022 and is expected to maintain its dominance throughout the forecast period.
Key primary and secondary sources referenced in this report include the Food and Drug Administration, World Health Organization (WHO), American Academy of Cosmetic Dentistry, American Academy of Pediatric Dentistry, and the American Dental Association.