Eyelashes Enhancing Agents Market Research Report and Outlook by 2028

The market for eyelash enhancement products is anticipated to grow from US$ 425.13 million in 2021 to US$ 593.29 million by 2028, reflecting a compound annual growth rate (CAGR) of 4.9% during this period.

Several factors are propelling this market's expansion, including the increasing incidence of eye-related conditions and the convenience of purchasing products online. Nevertheless, challenges such as adverse effects like skin allergies, swelling, hyperpigmentation, and excessive eyelash growth pose obstacles to market advancement.

The North American region has faced significant disruptions due to the COVID-19 pandemic, with numerous businesses experiencing operational declines as a result of travel restrictions, widespread lockdowns, and temporary closures. Industries such as manufacturing, automotive, semiconductors and electronics, oil and gas, mining, and aviation have been particularly hard hit, leading to reduced production levels across various sectors. However, the easing of lockdown measures in 2021, coupled with a surge in online sales, has improved transportation logistics, allowing factories to resume normal operations. This resurgence has positively influenced the eyelash enhancement products market, which has seen notable growth in North America recently.

The e-commerce sector is flourishing in North America, driven by the extensive use of smartphones and high levels of internet connectivity. Online retail platforms have simplified access to products for consumers, encouraging providers of eyelash enhancement products to broaden their reach through digital channels. The convenience of home delivery and the ability to compare prices and product specifications across different brands have led to a growing preference for e-commerce among consumers for both essential and luxury items. Furthermore, the COVID-19 pandemic has prompted a shift towards DIY approaches, with individuals taking greater responsibility for their personal care, including the health of their eyelashes and eyes. Consequently, online beauty product sales in the US experienced a growth rate of 5.6% in 2020, while traditional retail channels saw a decline of 1.2%. Thus, the accessibility and purchasing of eyelash enhancement products through e-commerce platforms are playing a crucial role in the market's growth.

Insights on Product Types

The eyelash enhancement products market is categorized by type, content, and application. In terms of product type, the market is divided into curling, lengthening, volumizing, and other categories. The lengthening category accounted for the largest market share in 2021, while the volumizing segment is projected to experience the highest CAGR of 5.7% throughout the forecast period.

Key sources utilized in the preparation of the report on the eyelash enhancement products market include the Federal Food, Drug, and Cosmetic Act, the International Trade Administration, and the American Optometric Association.