The toilet seat market size is projected to reach US$ 12.09 billion by 2031 from US$ 7.93 billion in 2024. The market is expected to register a CAGR of 6.4% during 2025-2031.

Toilet seats have gained significant attention in the global market due to the growing number of construction activities worldwide.

Countries in Asia, Africa, and South and Central America are investing in public and private sanitation initiatives to improve hygiene standards, reduce waterborne diseases, and enhance the quality of life. Government programs, international aid projects, and private-sector investments are contributing to the construction of new residential complexes, schools, hospitals, and commercial facilities with modern bathroom facilities. This infrastructure growth increases demand for toilet seats, as newly built or upgraded facilities require standard and durable fixtures.

Rising disposable incomes and increasing urbanization in these regions enable households to prioritize bathroom upgrades, replacing older models with modern, hygienic, and comfortable toilet seats. The emphasis on health and sanitation education encourages adoption, with consumers becoming more aware of the importance of functional and safe bathroom fixtures. Large-scale housing and urban development projects, funded by public-private partnerships, contribute to bulk procurement of toilet seats.

Expanding retail networks and the availability of international and local brands in emerging markets facilitate access to diverse product options. The improvement of sanitation infrastructure and urban development in emerging economies is expanding opportunities and increasing penetration of conventional and smart toilet seat products.

The growing adoption of smart homes and connected devices is creating a receptive market for technologically advanced bathroom solutions, where comfort, automation, and efficiency are valued. Sensor and IoT-enabled toilet seats offer the potential for data-driven insights, such as tracking usage patterns or supporting health monitoring through biometric sensors, differentiating them from traditional models. As consumers seek integrated solutions for home automation and digital lifestyles, these features enhance the appeal of toilet seats beyond basic functionality.

Some of the key players operating in the toilet seat market include SCHUTTE Group GmbH, Villeroy & Boch Group, Hansgrohe SE, Kohler Co, Hamberger Sanitary GmbH, TOTO Ltd., Roca Sanitario S.A.U, Devon&Devon S.p.A, Geberit International Sales AG, and Bemis Manufacturing Company. Players operating in the toilet seat market focus on providing innovative products at affordable prices to fulfill customer demand.

Primary and secondary sources have derived the overall toilet seat market size. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the toilet seat market.