TV Transmitter Market Size, Trends and Growth Analysis by 2027

In 2018, the global market for TV transmitters was valued at approximately US$ 662.6 million, with projections indicating a growth rate of 4.7% CAGR from 2019 to 2027, ultimately reaching around US$ 975.2 million by the end of the forecast period.

The shift from analog to digital transmission has been successful, and the rise of mobile television and various multimedia networks is anticipated to necessitate a diverse array of transmitters, varying significantly in size and power. This evolution presents challenges in terms of logistical support and increases the costs associated with the installation and upkeep of these transmitters. Conversely, broadcasters are in search of transmission systems that enhance operational efficiency to meet the growing demand for reduced operational expenses and more environmentally sustainable solutions.

Manufacturers of TV transmitters are concentrating on establishing a robust installation base, leveraging advanced technologies, and engaging in the global transmission market with software solutions that can be upgraded. This focus is essential for clients aiming to remain competitive in the long term. The primary users of TV transmitters include both small and large television stations, which typically procure transmitters directly from manufacturers or through intermediary channels.

In Europe, the market for TV transmitters is experiencing rapid growth, driven by the ongoing deregulation and exposure of terrestrial broadcasting networks to market dynamics. Digital Terrestrial Television (DTT) is poised to become the second-largest digital TV platform, following digital cable TV. Consequently, the Asia-Pacific region is also expected to witness significant growth in the TV transmitter market. Continuous advancements in the telecommunications and media sectors, characterized by technological convergence, are enabling consumers to access video content via various broadband networks. New technologies are facilitating the delivery of online video to consumers across multiple devices, including smartphones, computers, tablets, gaming consoles, and smart TVs, as well as other internet-connected devices.

The overall size of the TV transmitter market has been determined through a combination of primary and secondary research methodologies. The research process initiates with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative insights related to the TV transmitter market. This approach also encompasses an overview and forecast of the global TV transmitter market, segmented by five key regions: North America, Europe, Asia-Pacific, the Middle East and Africa, and South America. Additionally, primary interviews with industry stakeholders and experts are conducted to validate the data and analysis. Participants in this process typically include industry professionals such as vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the TV transmitter sector.