According to our new research study on "Beauty Devices Market Forecast to 2031 - Global Analysis - by Product Type, Application, Mode of Operation, and Distribution Channel," the market is expected to grow from US$ 120.04 billion in 2024 to US$ 369.24 billion by 2031; it is estimated to record a CAGR of 17.9% from 2025-2031. Key factors driving the growth of the beauty devices market are the increasing inclination toward beauty & wellness and the rising prevalence of skin issues. However, the undesirable side effects of beauty devices hinder the market's growth.

The scope of the beauty devices market report includes the assessment of the market performance in North America, Europe, Asia Pacific, South and Central America, and the Middle East and Africa. Asia Pacific is anticipated to register the fastest CAGR in the beauty devices market from 2025 to 2031. The market growth in the region is attributed to rising disposable incomes, particularly in emerging economies like China, India, and Southeast Asian nations, which have led to increased spending on personal care and beauty products. Urbanization and a growing middle-class population have fueled demand for advanced beauty solutions, with consumers becoming more aware of skincare and grooming. Technological advancements and the availability of innovative, user-friendly at-home beauty devices such as LED therapy tools, hair removal gadgets, and facial cleansing brushes are also propelling market growth. Furthermore, the influence of K-beauty and J-beauty trends, supported by the popularity of social media and beauty influencers, has heightened consumer interest in high-tech skincare routines.

Additionally, e-commerce platforms have made beauty devices more accessible across the region, allowing brands to reach a wider audience, supporting the beauty devices market growth in the Asia Pacific.

China, India, and Japan are three significant contributors to the market growth in this region. In China, the self-care trend has gained momentum, and beauty consumers, well-versed in aesthetic treatments, are incorporating beauty devices into their routines as a convenient and long-term solution. Millennials and Gen-Z drive demand for anti-aging and acne management tools, while their usage is also rising. The slow-acting skincare products and home beauty devices have emerged as a top choice for "efficient skincare". Demographically, the primary buyers of home beauty devices are women, especially those from the post-90s and 95s generation. Data from Hua Jing Industry Research Institute indicates that 90% of consumers are aged 35 and above, with almost 30% below 25. Additionally, when faced with skin aging, the country consumers tend to favor beauty salon treatments and home beauty devices over masks and serums. This preference stems from two main factors: certain home beauty devices can partially substitute for professional aesthetic procedures, and support post-medical beauty skincare needs. According to a survey by Dingxiang, 45% of Thermage users have purchased home beauty devices to enhance and extend the results of their medical aesthetic treatments.

Moreover, according to the World Population Prospectus, published by the United Nations in 2021, Japan had one of the highest life expectancies at birth (~85 years), and at least 0.5 million people were aged 65 that year. As per the Statistics Bureau of Japan, the number of older people aged 65 and above accounted for 28.9% of the total population of 36.21 million in 2021. As per the National Institute of Population and Social Security Research, Population Projections for Japan: 2015-2065, 37.7% of the Japanese population will be 65 and above by 2050. Aging consumers drive strong demand for anti-aging treatments. Older consumers are investing in anti-aging beauty devices to maintain their youthful appearance, such as energy-based skin-tightening or body-contouring tools, which are increasingly preferred over invasive procedures, especially those offering minimal downtime (e.g., RF or laser devices).

New product launches are aiding the beauty devices market in the region. For instance, in January 2024, Bausch Health Companies Inc. and Solta Medical received the approval of Thermage FLX and the TR-4 Return Pad by China's National Medical Products Administration (NMPA). The TR-4 Return Pad is approved for use by the US FDA (as part of the Thermage FLX device registration). In April 2025, Sofwave Medical Ltd announced that Japan's Pharmaceuticals and Medical Devices Agency (PMDA) had approved the company to commercially market Sofwave's SUPERB Technology.

Furthermore, advancements in technology have led to the development of innovative beauty devices that offer enhanced functionality and user experience. For example, in March 2024, Alma launched a special edition of Soprano Titanium to enable faster and more efficient hair removal sessions. The latest edition of the flagship hair removal is recognized as the market's fastest hair removal treatment. In October 2024, Skinnovation Private Limited launched two ground-breaking devices, Meta Cell Technology (MCT) and Mirapeel, during its double debut event at ITC Maratha. These two devices assist the country's population in tackling skin issues, such as fine lines, sagging skin, acne scars, dullness, and overall texture enhancement while promoting radiant skin. In April 2025, Skinwood Luxury Aesthetic Centre announced the official Indian launch of SkinPen Precision, the first US FDA-cleared microneedling device, marking a revolutionary improvement in aesthetic dermatology. This launch raises the standard of care in aesthetic dermatology throughout India, setting a novel benchmark for results-driven treatments backed by clinical research, supporting the beauty devices market growth.

As per the study published in the British Journal of Dermatology in December 2024, India, China, Nigeria, Indonesia, and the USA had the highest number of widespread cases of acne vulgaris among adolescents and young adults in 2021 at the national level. India reported the highest number of cases with 30.7 million cases of acne vulgaris. The rising prevalence of acne, especially among teenagers and young adults, has significantly fueled the demand for beauty devices designed to treat and manage this common skin condition, contributing to the beauty devices market growth in India. Therefore, the factors mentioned above are promoting a favorable environment for the beauty devices market in the region.

NuFACE; The Procter & Gamble Co.; Koninklijke Philips NV; Panasonic Holdings Corp.; Tria Beauty; Foreo; Ya-Man LTD; ZIIP, Silk'n; MTG Co., Ltd; L'Oreal SA; Lumina NRG; and Hitachi Ltd are among the leading companies profiled in the beauty devices market report.

Based on product type, the beauty devices market is segmented into LED mask, infrared beauty devices, EMS, and others. In terms of application, the market is categorized into anti-aging, acne and inflammation control, skin rejuvenation, and others. Based on mode of operation, the beauty devices market is bifurcated into electric and battery operated, and manual. In terms of distribution channel, the beauty devices market is categorized into online and offline. Geographically, the market is categorized into North America (the US, Canada, and Mexico), Europe (France, Germany, the UK, Spain, Italy, and the Rest of Europe), Asia Pacific (China, Japan, India, South Korea, Australia, and the Rest of Asia Pacific), the Middle East and Africa (Saudi Arabia, South Africa, the UAE, and the Rest of Middle East and Africa), and South and Central America (Brazil, Argentina, and the Rest of South and Central America).

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