According to our latest study on "E-Cigarette Market Size and Forecasts (2021 - 2031), Global and Regional Share, Trends, and Growth Opportunity Analysis - by Product Type, Category Type and Distribution Channel" the E-Cigarette market size was valued at US$ 25.5 billion in 2024 and is expected to reach US$ 52.13 billion by 2031; it is estimated to record a CAGR of 10.8% from 2025 to 2031.

The E-Cigarette market is segmented into five major regions-North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. North America dominated the market in E-Cigarette market share in 2024.

The e-cigarette market in the Middle East and Africa is undergoing significant expansion, supported by the mounting awareness of alternatives to traditional smoking. Moreover, a youthful demographic and evolving regulatory environments contribute notably to the market. In the Middle East, countries such as the UAE and Saudi Arabia have taken steps to legalize and regulate e-cigarette sales, aiding in market formalization and a decline in illicit trade. The e-cigarette market growth is further driven by increasing consumer demand for reduced-risk nicotine products and widespread smartphone usage. Smartphone usage brings better prospects for online sales and digital marketing. In December 2023, the UAE established legal and regulatory measures to oversee the use of tobacco and tobacco-related products, including vaping, which involves the consumption of electronic nicotine devices.

The Supreme Decree No. 38621-issued on 11/7/1440 AH (March 18, 2019) and referenced in the Saudi Food & Drug Authority's Controls and Requirements for Electronic Smoking Devices-permits the sale of e-cigarettes in Saudi Arabia, provided they comply with established criteria, including specific standards for device design and packaging. The current law does not regulate the display of e-cigarettes at the point of sale. Similarly, the absence of specific provisions on internet sales is interpreted as the permissible online sale of e-cigarettes. However, the current Law restricts certain flavors, prohibiting options such as cocoa, vanilla, coffee, tea, spices, candy, chewing gum, cola, and alcohol. Only fruit flavors, menthol, or combinations of the two are permitted. In May 2025, with the recognition of World No Tobacco Day on May 31, the Cancer Association of South Africa (CANSA) openly challenged the tobacco industry for intentionally targeting vaping products at teenagers and younger children. On May 30, CANSA joined South African youth in a public walk to raise awareness about this concerning trend.

Key Findings of E-Cigarette Market Study:

The e-cigarette market is segmented on the basis of product type, category, and distribution channel. Based on product type, the market is segmented into modular, rechargeable, and disposable. In terms of category, the market is bifurcated into tobacco and non-tobacco. In terms of distribution channel, the market is segregated into online and offline.

The Global E-Cigarette Market, by Product Type, is segmented into Modular, Rechargeable and Disposable. The Rechargeable segment held the largest e-cigarette market share in 2024. Modular e-cigarettes, also referred to as advanced personal vaporizers or "mods," are high-performance vaping devices engineered for customized usage. They come with options for users to swap out components such as batteries, tanks, and coils. They also offer adjustable wattage and temperature settings to deliver a personalized vaping experience to users. These devices are particularly popular among experienced users who seek enhanced cloud production and precise flavor control. These devices are composed of components (batteries, atomizers, tanks, etc.) that can be combined and configured based on user preferences. This level of flexibility enables users to modify power settings and tailor the device to suit their personalized vaping needs. Modular e-cigarettes such as the Sugar Cube by Shenzhen Geekvape Technology Co., Ltd., incorporate magnetic assembly for quick and secure module connections. This design improves user convenience while enabling a more customized vaping experience.

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