The E-Cigarette market size was valued at US$ 25.5 billion in 2024 and is expected to reach US$ 52.1 billion by 2031; it is estimated to record a CAGR of 10.8% from 2025 to 2031.

The South and Central America E-Cigarette market is segmented into Brazil, Argentina, and the Rest of South and Central America. While certain countries in South and Central America recognize e-cigarettes as low-risk alternatives to traditional smoking, others enforce strict bans or restrictions, which affect market penetration and consumer accessibility. Despite these regulatory challenges, an increase in online sales, a surge in appeal among younger demographics, and continuous innovations in products are driving the region's evolving e-cigarette market. ANVISA's (the Brazilian Health Regulatory Agency) recent decision reinforces an existing long-term ban in Brazil. Since 2009, under RDC 46 dated August 28, 2009, Brazil has prohibited all electronic smoking devices, including e-cigarettes. This ban covers the commercialization, importation, and advertising of such products. It also prohibits the manufacturing, importation, sale, distribution, storage, and transportation of all electronic smoking devices, including e-cigarettes along with their components and accessories. ANVISA Resolution No. 855 of 2024 prohibits the use of all electronic smoking devices, including e-cigarettes, in enclosed public spaces, in accordance with the provisions of Law No. 9.294 of 1996. In Argentina, a 2011 government ruling prohibits the sale, advertising, distribution, and import of e-cigarettes and related products. Additionally, Decree No. 602/2013 classifies e-cigarettes as tobacco products, which means their use is banned in enclosed public spaces and on public transportation under the national tobacco control law (No. 26,687).

On May 20, 2024, Chile enacted new legislation governing the sale, usage, and marketing of vaping products. Key provisions include a prohibition on sales to individuals under 18 years of age and restrictions on the use of these products in enclosed public areas. To ensure regulatory compliance, oversight will be conducted by the Department of Health and the Regional Health Secretariats (Seremi). Enforcement measures may include health inspections, temporary closures, and monetary penalties. Fines will vary based on the nature of the infraction. For instance, the use of e-cigarettes in educational institutions may incur a minimum fine of CLP 137,000 (approximately US$ $ 146). At the same time, failure to display mandatory health warnings on product packaging could result in penalties of up to CLP 34 million (approximately US$ 3.6 million). In Colombia, e-cigarettes are subject to regulation but are not prohibited. Their sale, advertising, and use in public spaces are restricted; however, the purchase and personal use of these products-including those containing nicotine-remain legally permitted. In May 2024, Colombia enacted Law 2354 of 2024, establishing a regulatory framework for the consumption, sale, advertising, and promotion of electronic nicotine delivery systems, non-nicotine alternatives, heated tobacco products, and oral nicotine products (vapes). The law, which is an amendment of the Law 1335 of 2009, aims to protect public health-particularly minors under 18 and non-smokers-by introducing stricter controls. Additionally, the legislation mandates the development of health and educational programs to support tobacco use prevention and reduction efforts.

JT International SA; NJOY, LLC; Philip Morris International Inc; SAS J WELL FRANCE; Imperial Brands Plc; British American Tobacco Plc; KIWI (Vapour Italia S.r.l.); ELFBAR; Dinner Lady Fam Ltd.; LEM (INIMEX Srl); LIK BAR (SIGEL Srl); COOLPLAY; ELUX (Dongguan Topson Electronic Technology Co., Ltd); ALD Group Limited; and Eleaf are among the key E-Cigarette market players that are profiled in this market study.

The overall E-Cigarette market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the E-Cigarette market size. The process also helps obtain an overview and forecast of the market with respect to all the E-Cigarette market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the E-Cigarette market.