The scope of our recent study titled "Electric Hair Brush Market Forecast to 2030 – COVID-19 Impact and Global Analysis – by Product Type, Category, and Distribution Channel," includes the description of factors fueling the market growth, estimation and forecast of revenue, and identification of major market players and their key developments. The report also provides a market share analysis.

The electric hair brush market size is projected to grow from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030; the market is expected to grow at a CAGR of 5.7% from 2022 to 2030.

Based on distribution channel, the electric hair brush market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The online retail segment is projected to register the highest CAGR from 2022 to 2030. Online platforms provide a convenient and accessible shopping experience. Customers can browse various electric hair brush options from their homes without visiting physical stores. Additionally, online retailers often offer an incredible selection of products, allowing customers to choose desired products by browsing different sizes, styles, and applications to suit their preferences. Moreover, online platforms often provide detailed product descriptions, customer reviews, and images, which enable shoppers to make informed decisions. The competitive pricing shown by online retailers is another attractive factor, as customers can compare prices of products from different brands and find deals that suit their budget.

The electric hair brush market is segmented into five main regions—North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Asia Pacific held the largest share of the market in 2022 followed by North America. In North America, the increasing number of hair styling products, growing concerns about look and appearance among the young population, and surging use of electric hair care appliances among women are among the significant factors contributing to the growth of the market in the region.

In the US, the growing interest in personal appearance among women, rising awareness about personal grooming among men, and increasing availability of electric hair brush products have contributed to the market growth. The increasing popularity of smart beauty and personal care appliances is further driving the demand for electric hair brush products in the region. Key players are investing in developing electric hair brushes with new features such as automatic shut-off, temperature control, and incorporation of smart connectivity through mobile applications. For instance, in December 2021, Procter & Gamble (P&G) filed a patent for a hairbrush or comb that uses a sensor to analyze the time, speed, and force of brushing and collects and stores data to communicate with its users. Further, the presence of prominent players, such as Revlon Inc., Drybar Products LLC, Conair LLC, L’ange Hair Inc., Apalus Inc., Rocket Commercial LLC, and Tre Milano LLC, in the region is contributing to the market growth.

Impact of COVID-19 Pandemic on Electric Hair Brush Market

The COVID-19 pandemic adversely affected almost all industries in various countries. Lockdowns, travel restrictions, and business shutdowns in North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA) hampered the growth of several industries, including the consumer goods industry. The shutdown of manufacturing units disturbed global supply chains, manufacturing activities, delivery schedules, and essential and nonessential product sales. Various companies reported delays in product deliveries and a slump in product sales in 2020.

Rising adoption of hair care appliances and increasing technological advancements in electric hair brushes drove the demand for electric hair brushes before the onset of the COVID-19 pandemic. However, the consumer goods industry experienced an adverse impact of the pandemic during the first quarter of 2020. Many industries had to slow down their operations due to value chain disruptions caused by the shutdown of national and international boundaries. The pandemic led to social distancing norms and a severe negative economic impact, hindering electric hair brush manufacturing and distribution processes. The COVID-19 pandemic also led to an economic recession in the initial months of 2020, which created financial difficulties for low-income and mid-income consumers. 

The report segments the electric hair brush market as follows:

Based on product type electric hair brush market is segmented into round brush and flat brush. Based on category, the market is segmented into men, women and unisex Based on distribution channel, the electric hair brush market is segmented into supermarkets and hypermarkets, specialty store, online retail, and others. The electric hair brush market based on geography is segmented into North America (US, Canada, and Mexico), Europe (Germany, France, Italy, UK, Russia, and Rest of Europe), Asia Pacific (Australia, China, Japan, India, South Korea, and Rest of Asia Pacific), Middle East & Africa (South Africa, Saudi Arabia, UAE, and Rest of Middle East & Africa), and South & Central America (Brazil, Argentina, and Rest of South & Central America)

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