The market for electric hair brushes is projected to expand from US$ 714.06 million in 2022 to US$ 1,110.46 million by 2030, reflecting a compound annual growth rate (CAGR) of 5.7% during this period.
The growth of this market can be attributed to a rising consumer inclination towards salon-quality curling and hairstyling, alongside an increasing number of fashion-related campaigns on social media platforms like Instagram, YouTube, Facebook, and Pinterest. Furthermore, leading companies in the sector are actively developing innovative products in response to the growing demand for advanced technology features, such as automatic shut-off, temperature regulation, and smart connectivity through mobile applications, which have significantly contributed to market expansion.
In the current landscape, marketing strategies have evolved beyond traditional advertising methods. Social media has emerged as a dominant force in business promotion. The influence of YouTube videos and celebrity endorsements on platforms like Instagram and Twitter has notably boosted the demand for hair care devices, including electric hair brushes, worldwide. For example, VEGA, a prominent brand in India specializing in hair care and beauty accessories, has recently launched campaigns for its 3-in-1 Hair Styler and Hair Brushes, featuring Bollywood actress Ananya Panday as their brand ambassador. Similarly, in February 2023, Koninklijke Philips N.V. introduced its hair straightening product line with the campaign #YourHairYourWay, starring renowned Bollywood actress Alia Bhatt. Such endorsements and marketing initiatives by manufacturers play a crucial role in motivating fans and consumers to opt for electric hair brushes.
Additionally, there is a growing trend of promoting hair care tools on social media, which now includes integrated shopping features that enable influencers and hairstylists to market electric hair brushes directly online. The surge in fashion-related campaigns across social media platforms, including YouTube, Facebook, and Pinterest, has been instrumental in raising awareness about various grooming aspects. This trend resonates across all demographics, particularly among college students and young professionals.
The electric hair brush market is categorized by distribution channels, which include supermarkets and hypermarkets, convenience stores, online retail, and others. In 2022, supermarkets and hypermarkets dominated the global electric hair brush market. These retail formats provide convenience and accessibility, as they are typically located in easily reachable areas, allowing customers to shop for electric hair brushes alongside their regular purchases. Additionally, these stores often have extended hours, making shopping more convenient. Their bulk purchasing capabilities also enable them to offer competitive pricing, making electric hair brushes more affordable compared to specialty stores. Moreover, supermarkets and hypermarkets usually carry a wide variety of hair styling tools, including electric hair brushes, giving customers a broader selection.
From a geographical perspective, the electric hair brush market is divided into regions such as North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, the Asia Pacific region held the largest market share, while Europe is anticipated to experience the highest CAGR from 2022 to 2030. The presence of numerous local and international brands offering a wide array of products has fueled market growth in Europe. Key players in this sector include Koninklijke Philips N.V., L'Or?al S.A., and Dyson Limited, all of which are actively pursuing strategic initiatives like mergers, acquisitions, and collaborations to meet the increasing demand for electric hair brushes. Additionally, technological advancements in the region have further propelled market growth, with manufacturers integrating features such as adjustable heat settings, ionic technology, and ceramic or tourmaline-coated bristles to minimize frizz and static, enhancing performance and user satisfaction. For instance, in March 2023, L'Or?al S.A. introduced an electric hair brush equipped with heat-conducting teeth and steam dispensers for efficient and effortless styling.
The overall size of the electric hair brush market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included industry experts such as vice presidents, business development managers, market intelligence managers, national sales managers, and external consultants, including valuation experts, research analysts, and key opinion leaders specializing in the electric hair brush market.