The scope of our recent study on the "Frozen Fruits Market Forecast to 2031 - Global Analysis - by type, category, and end use" includes the factors fueling the frozen fruits market growth, revenue estimation, and forecast, market share analysis, and the identification of significant market players and their key developments.

The frozen fruits market size is projected to reach US$ 47.74 billion by 2031 from US$ 35.15 billion in 2024. The market is expected to register a CAGR of 4.5% during 2025-2031.

The rising emphasis on health and wellness is influencing consumer purchasing behavior. Concurrently, the persistent demand for convenience prompts individuals to seek nutritious products that cater to fast-paced lifestyles without compromising quality or nutritional integrity. Health organizations and government bodies have validated the nutritional value of frozen produce. The American Frozen Food Institute (AFFI) highlights that advanced freezing technology locks in nutrients at peak freshness, with studies from the US Department of Agriculture (USDA) confirming that the vitamin content in frozen fruits is often comparable to, and sometimes higher than, their fresh counterparts that have been shipped and stored.

This scientific backing has been crucial in shifting consumer perception. AFFI research indicates that over 80% of US consumers acknowledge that frozen fruits are a healthy and convenient option. Beyond nutrition, convenience is paramount, as is reducing preparation time and minimizing food waste. In the European Union (EU), the Food and Agriculture Organization (FAO) data underscores that efficient frozen food supply chains reduce food spoilage, adding an economic and sustainability angle to the convenience proposition. The growing pursuit of wellness and the practical need for time-saving solutions have positioned frozen fruits as a staple in retail and food service sectors globally. From smoothie bars in the US to breakfast menus across Europe, these products are increasingly integrated into everyday offerings. This synergy ensures the sector's robust expansion beyond a fleeting trend.

In the retail sector, the proliferation of large-format supermarkets and hypermarkets, coupled with the rapid growth of e-commerce, has increased product visibility and consumer convenience. According to the American Frozen Food Institute, over 94% of American households purchase frozen fruits and vegetables, underscoring the channel's significant market penetration. In Europe, the strength of organized retail has led to frozen fruit being a staple, with countries such as Germany and the UK demonstrating household penetration rates exceeding 85%. Private-label offerings further bolstered this retail expansion, providing cost-effective options and driving sales volume. Quick-service restaurants and high-end cafes are increasingly incorporating frozen fruits into their menus for consistency, year-round availability, and operational efficiency in the food service industry. The National Restaurant Association in the US has consistently reported that fruit inclusions are a top menu trend, with over 76% of consumers expressing a desire for more fruit options on their menus. This demand translates into bulk procurement of frozen fruits for smoothies, desserts, bakery fillings, and breakfast items. The USDA reports that US imports of frozen strawberries, a key food service ingredient, have a value exceeding US$ 300 million annually. The synergy between these expanding channels ensures a steady flow of B2B and B2C revenue, solidifying the market's robust growth trajectory.

The United Nations Food and Agriculture Organization (FAO) estimates that approximately 14% of all food produced globally is lost between harvest and retail, resulting in an annual economic loss of over $ 400 billion USD. Frozen fruits combat this challenge by extending shelf life from days to over a year, curtailing spoilage at the distribution, retail, and consumer levels.

For retailers and food service operators, this translates into economic savings through reduced shrinkage and more efficient inventory management. Further, the sustainability argument is compelling for brand positioning. Industry associations, such as the American Frozen Food Institute (AFFI), actively promote lifecycle assessments showing that frozen foods can have a lower overall environmental footprint than their fresh equivalents when accounting for the energy used for transportation, refrigeration of fresh produce, and, crucially, the avoided emissions from wasted food. A study cited by the European Frozen Food Association (EFFA) found that efficient freezing operations can reduce food waste by up to 45% as compared to fresh supply chains. This enhanced sustainability profile allows brands to align with the values of a growing cohort of consumers who make purchasing decisions based on environmental impact, making frozen fruits a practical and ethical choice.

The frozen fruits market forecast can help stakeholders plan their growth strategies. Agrana Beteiligungs AG, Dole Plc, Del Monte Foods Corporation II Inc, Firestone Pacific Foods Inc, Brecon Foods, Alterra S.A., Labridis Bros S.A., Johnsons Food Services, ROGER DESCOURS GROUP, Quadrum Foods, FRUKTIA GmbH, Rivneholod, UAB FUDO, Titan Frozen Fruit, and Oxford Frozen Foods Ltd are among the prominent players profiled in the frozen fruits market report. These market players are focusing on providing high-quality products to fulfill customer demand. They are also adopting new product launches, capacity expansions, partnerships, and collaborations to stay competitive in the frozen fruits market.

Global Frozen Fruits Market Breakdown - by Region

The report includes the segmentation of the global frozen fruits market as follows:

The geographic scope of the frozen fruits market report encompasses North America, Europe, the Asia Pacific, the Middle East & Africa, and South & Central America. The market in North America is further segmented into the US, Canada, and Mexico. The market in Europe is segmented into Germany, France, the UK, Italy, Spain, and the Rest of Europe. The Asia Pacific market is further segmented into China, India, Japan, Australia, South Korea, and the Rest of the Asia Pacific. The Middle East & Africa frozen fruits market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East & Africa. The market in South & Central America is further segmented into Brazil, Argentina, and the Rest of South & Central America.

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