The scope of our recent study on "Hair Care Appliances Market Forecast to 2028 - COVID-19 Impact and Global Analysis - by Product Type and Distribution Channel" includes the factors fueling the growth of the market; analysis of revenue estimation, forecast, and market share; and the identification of significant market players and their key developments.

The hair care appliances market is expected to grow from US$ 14,440.23 million in 2022 to US$ 19,512.86 million by 2028; it is estimated to grow at a CAGR of 5.1% from 2022 to 2028. Hair care appliances are used for hair care and hair styling. Hair dryers and blowers, straighteners, curlers, and hot hair brushes are a few examples of hair care appliances.

Based on distribution channel, the hair care appliances market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. In 2021, the supermarkets and hypermarkets segment held the largest market share. The global retail landscape has transformed dramatically with rising number of organized stores, development of extensive retail infrastructure in developing countries, changing customer buying behavior, and emerging online shopping trends. Supermarkets and hypermarkets are huge retail establishments offering an extensive range of products, such as groceries, personal care, and household products. These stores provide hair care appliances of various brands at reasonable prices. Moreover, they offer attractive discounts, multiple payment options, and a pleasant customer experience. Manufacturers of hair care appliances usually prefer selling their products through supermarkets and hypermarkets, such as Walmart, Aldi, and Tesco, owing to heavy customer footfall, large customer reach, and wide distribution network.

The global hair care appliances market is segmented into five main regions-North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. Asia Pacific dominated the market in 2021 and is expected to register the highest CAGR during the forecast period. The increased availability of hair care appliances at affordable prices in countries, including India and China, has propelled the demand for hair care appliances. Along with this, people across the region are becoming conscious about healthy hair. Thus, the demand for hair care appliances is surging as they help in taking proper care of hair, leading to less damage and breakage of hair. In 2021, North America was the second-largest market for hair care appliances, followed by Europe.

Impact of COVID-19 Pandemic on Hair Care Appliances Market

In 2020, the COVID-19 pandemic adversely affected the hair care appliances market due to the shutdown of manufacturing facilities and restrictions on transportation and logistics. Disruptions in supply chains hampered the manufacturing and supply of hair care appliances. However, businesses have started growing again as governments of various countries have eased the social restrictions imposed earlier. Moreover, vaccination drives have led to a rise in business activities across the world, along with the resumption of hair care appliances manufacturing units with full capacities. During the lockdown, people stayed at home and became more conscious about their health, including haircare, which had a positive impact on the hair care appliances market. During COVID-19 pandemic, beauty salons and parlors remained closed, which has reduced the demand for professional hair care appliances. With the temporary closure of many hair salons, the at-home hair care appliances business grew during the pandemic.

The "Hair Care Appliances Market Analysis to 2028" is a specialized and in-depth study of the consumer goods industry with a special focus on the market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The hair care appliances market is segmented on the basis of product type, distribution channel, and geography. Based on product type, the market is segmented into dryers and blowers, straighteners, curlers, and others. Based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. Based on geography, the hair care appliances market is primarily segmented into North America, Europe, Asia Pacific, the Middle East & Africa, and South & Central America. Asia Pacific is expected to register the highest CAGR during the forecast period. North America is the second most dominant region in the market due to the increased adoption of hair straighteners and curlers among working women which has led to an increasing use of these appliances at home by consumers.

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