Hair Care Appliances Market Research Report and Outlook by 2028

The hair care appliances sector is projected to expand from US$ 14,440.23 million in 2022 to US$ 19,512.86 million by 2028, reflecting a compound annual growth rate (CAGR) of 5.1% during this period.

Hair care appliances play a crucial role in both hair maintenance and styling. The increasing focus on personal grooming and appearance has significantly boosted the demand for these appliances.

The market is categorized by distribution channels, which include supermarkets and hypermarkets, specialty stores, online retail, and other outlets. Among these, the online retail segment is anticipated to experience the most rapid growth throughout the forecast period. Consumers favor online shopping for its convenience in purchasing and receiving products. E-commerce platforms provide a wide array of hair care appliances often at discounted prices, allowing customers to shop from the comfort of their homes. Furthermore, the availability of home delivery services has attracted a substantial number of shoppers to online platforms. These websites also offer detailed product descriptions and customer reviews, enabling buyers to compare options and make well-informed choices. Many manufacturers have established their own online stores, where consumers can purchase authentic products at competitive prices. Consequently, the surge in online sales of hair care appliances is significantly contributing to market growth.

Geographically, the hair care appliances market is divided into regions including North America, Europe, Asia Pacific (APAC), South & Central America, and the Middle East & Africa (MEA). As of 2021, the Asia Pacific region held the largest market share. The rising awareness regarding hair health among consumers, coupled with the increasing usage of hair dryers by both men and women in this region, is driving the demand for hair care appliances. Additionally, the presence of major manufacturers in Asia Pacific is creating further growth opportunities for the market.

The COVID-19 pandemic posed significant challenges to various industries, including consumer goods. The market for hair care appliances was adversely affected by raw material shortages, labor disruptions, factory shutdowns, and operational challenges due to safety measures. However, with the rollout of vaccination programs, business activities have begun to recover globally. As economies resume their operations, the demand for hair care appliances is expected to increase in the coming years. Key manufacturers have restarted their operations, thereby restoring production capacities. During the pandemic, online sales of personal care products, including hair care appliances, saw a steady rise, and this trend is likely to continue as consumers increasingly prefer online shopping. This shift is anticipated to create lucrative opportunities for the hair care appliances market moving forward.

Leading companies in the hair care appliances market include Revlon Inc., Koninklijke Philips N.V., Dyson Limited, Jemella Ltd., Instyler, Kiss Products Inc., Toni & Guy, Cloud Nine, T3 Micro Inc., and Conair LLC. These firms are employing various strategies, such as mergers and acquisitions and new product launches, to enhance their market presence and expand their customer base.

The overall size of the hair care appliances market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants in this research included vice presidents, business development managers, market intelligence managers, and national sales managers, as well as external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the hair care appliances sector.