B2B Food Market Research Report and Outlook by 2028

The B2B food marketplace platform sector is projected to expand from US$ 29,326.79 million in 2022 to US$ 78,988.62 million by 2028, reflecting a compound annual growth rate (CAGR) of 18.0% during this period.

The surge in demand for B2B food marketplace platforms is primarily fueled by the rapid growth of small and medium-sized enterprises (SMEs) in the United States. The robust internet infrastructure and the adoption of cutting-edge technologies create a conducive environment for startups, particularly those leveraging online marketplaces for their operations. Additionally, established companies and large corporations are increasingly turning to online platforms due to reduced communication and infrastructure expenses. B2B food marketplace platforms enable businesses to connect with a broader customer base, enhancing their visibility in the market. The growing significance of online marketing strategies, including advertisements on platforms like Google and Facebook, further drives the expansion of online marketplaces. The rise of social media applications has also diversified marketing options, contributing to the ongoing evolution of the online marketplace. The advent of 4G and 5G technologies, which provide enhanced internet connectivity, is expected to support the growth of the B2B food marketplace sector in the coming years, offering users a seamless online experience. Furthermore, the increasing prevalence of smartphones is enhancing consumer exposure to online shopping, thereby bolstering the growth of B2B food marketplace platforms.

In Europe, tech investments surpassed the US$ 100 billion mark in 2021, as reported by the State of European Tech. The demand for software development services is on the rise, driven by factors such as heightened IT deployment and ongoing digital transformation initiatives. In February 2020, the European Commission unveiled a strategic plan aimed at shaping the digital future of Europe, which seeks to foster a digitally empowered society and promote the development of reliable and advanced technologies.

The food and beverages sector stands as one of the largest manufacturing industries in Europe, significantly contributing to the region's GDP. Europe is a major player in the global food trade, with various food products being imported and exported. According to the FoodDrinkEurope 2021 report, Europe holds the title of the world's largest exporter of food and drink products, with exports valued at US$ 165.91 billion (EUR 45 billion) and a trade surplus of US$ 76.66 billion (EUR 67 billion). Additionally, the food service industry in the region is flourishing, with Eurostat reporting a 15.5% increase in household spending on restaurants and hotels in 2021 compared to the previous year. Notable B2B food marketplace platforms, such as Brown Eagle, Danagi, and Fresh Market, are experiencing significant growth, driven by the expansion of the food and beverages sector. These factors are anticipated to create substantial growth opportunities for the B2B food marketplace platform market in Europe.

Germany ranks among the largest food and beverage markets in Europe, with over 600 companies involved in the production of packaged and perishable food items. The food service industry in Germany is valued at over US$ 100 billion and was experiencing a growth rate of 9.7% prior to the pandemic. Furthermore, Germany is the third-largest importer and exporter of agricultural and food products. The food category within Mexico's food and beverage industry encompasses dairy, beverages, confectionery, meat, baked goods, and more. The country's economic and innovation policies are increasingly focused on the digital economy, digital infrastructure, and digital workplaces, which are expected to create significant growth opportunities for players in the B2B food marketplace platform market.

The B2B food marketplace platform market is categorized based on food type, enterprise size, and geographical region. In terms of food type, the market is divided into chilled and dairy products, groceries, beverages, and other categories. Regarding enterprise size, the market is segmented into small and medium enterprises and large enterprises.

Geographically, the B2B food marketplace platform market is divided into several regions: North America (including the US, Canada, and Mexico), Europe (covering Germany, the UK, France, Italy, Russia, Spain, Belgium, and the rest of Europe), Asia Pacific (including China, Japan, India, Australia, Indonesia, Malaysia, Thailand, and the rest of APAC), the Middle East and Africa (comprising the UAE, Morocco, South Africa, Turkey, Nigeria, and the rest of MEA), and South America (including Brazil, Argentina, and the rest of SAM).

The overall B2B food marketplace platform market analysis is derived from both primary and secondary research sources. Extensive secondary research has been conducted using both internal and external sources to gather qualitative and quantitative data related to the B2B food marketplace platform market. This process also includes an overview and forecast for the market across all segments. Additionally, numerous primary interviews have been conducted with industry participants to validate the data and gain deeper analytical insights. Participants in this research include industry experts such as VPs, business development managers, market intelligence managers, national sales managers, external consultants, valuation experts, research analysts, and key opinion leaders specializing in the B2B food marketplace platform market.