Feminine Hygiene Products Market Size, Share, Growth by 2030

In 2022, the feminine hygiene products market was valued at approximately US$ 26,733.33 million and is anticipated to grow to US$ 36,305.29 million by 2030, reflecting a compound annual growth rate (CAGR) of 3.9% during the period from 2022 to 2030.

The demand for eco-friendly and reusable feminine hygiene products is on the rise, driven by increasing consumer awareness regarding sustainability. The environmental impact of non-biodegradable feminine hygiene products poses a significant concern. According to the Women?s Environmental Network (WEN), a substantial portion of the female population in the UK disposes of tampons by flushing them, leading to an estimated 1.5 to 2 billion menstrual items being flushed down toilets each year. In North America, around 20 billion sanitary napkins, tampons, and applicators end up in landfills annually. Consequently, there is a growing market for environmentally friendly options such as sanitary napkins, panty liners, and tampons made from natural fibers. Materials like organic cotton, jute, banana fiber, and bamboo are gaining traction due to their biodegradability and minimal carbon footprint. These natural fibers not only reduce production costs but also offer excellent absorbency and retention capabilities, making them preferable to traditional products. For instance, banana fiber, bamboo fiber, and jute fiber exhibit absorbency rates comparable to synthetic superabsorbent polymers (SAP). Additionally, bio-based plastics derived from starch can replace non-biodegradable polyethylene and polyurethane in barrier sheets. Companies like Shethinx, Saaltco, and Wearedame are at the forefront of this eco-friendly movement. Boots, for example, offers plant-based applicator tampons that are both cost-effective and environmentally friendly. Furthermore, innovative technologies are being embraced, leading to the introduction of reusable panty liners and sanitary pads that are impermeable, chlorine-free, and washable. A notable example is Zorbies, which launched washable and reusable incontinence underwear in May 2021, featuring enhanced coverage and absorbency. In December 2022, Trace Femcare introduced Climate Beneficial Cotton and regenerative hemp fiber tampons, addressing the pressing issues of plastic waste and global warming associated with disposable products.

The shift towards reusable and eco-friendly feminine hygiene products is poised to set a new trend in the market throughout the forecast period.

The feminine hygiene products market is categorized into several segments, including menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care segment dominated the market in 2022, while the cleaning and deodorizing segment is projected to experience the highest CAGR in the coming years. Manufacturers are increasingly launching innovative products that incorporate clean ingredients, ensuring they are gentle on sensitive areas and safe for the skin's natural microbiome. For instance, Wype Ltd, a UK-based company, has introduced a gynecologically approved hypoallergenic gel designed for feminine pH balance, containing nourishing ingredients like vitamin E, lactic acid, oats, rose water, and geranium. The European market for cleaning and deodorizing products is expanding rapidly, reflecting the growing consumer interest in these offerings.

The market saw a recovery as various governments lifted restrictions following the initial lockdown phases of 2020. The rollout of COVID-19 vaccines further alleviated the pandemic's impact, leading to a resurgence in business activities. The resumption of manufacturing operations positively influenced the feminine hygiene products market, allowing manufacturers to bridge the demand and supply gap by operating at full capacity.

Geographically, the feminine hygiene products market is divided into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, the Asia Pacific region held the largest market share, while North America is expected to exhibit the highest CAGR during the forecast period. A study by the Women and Child Development department indicated that prior to the launch of a specific program, only 40% of women in a district used sanitary pads, but this figure rose to 75% by March 2022 following the program's implementation. Additionally, the Indian government has eliminated the Goods and Services Tax (GST) on sanitary pads, imposing a 0% tax rate on their sale.

Key players in the market, including Procter & Gamble, Unilever, Kimberly-Clark, Reckitt Benckiser, and Beiersdorf, are actively pursuing strategic initiatives such as product launches, mergers, and acquisitions to meet the increasing demand for personal hygiene products. For example, in October 2022, Yoona Digital Indonesia launched eco-friendly organic sanitary pads made entirely from organic materials, catering to the rising demand for sustainable personal hygiene products. The growth of online shopping and e-commerce platforms has also enhanced the accessibility of feminine hygiene products, allowing women to conveniently explore and purchase a diverse range of items from home, further contributing to market expansion.

Prominent companies in the feminine hygiene products market include Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Me Luna GmbH, Mooncup Ltd, Ontex BV, Essity AB, Wuka Ltd, Cotton High Tech SL, and The Procter & Gamble Co. These organizations are focused on launching new products and expanding their geographic reach to satisfy the growing global consumer demand.



The overall size of the feminine hygiene products market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry participants to validate the findings and gain deeper analytical insights. Participants included industry experts such as VPs, business development managers, market intelligence managers, national sales managers, and external consultants, including valuation experts, research analysts, and key opinion leaders specializing in the feminine hygiene products sector.