Frozen Sweet Potato Hash Brown and Tater Shots Market Size, Share, Growth by 2030

The market for frozen sweet potato hash browns and tater shots is anticipated to expand from US$ 113.33 million in 2022 to US$ 171.66 million by 2030, reflecting a compound annual growth rate (CAGR) of 5.4% from 2023 to 2030.

In recent years, the demand for sweet potato products, including frozen hash browns and tater shots, has surged due to heightened awareness regarding their nutritional benefits. Sweet potatoes are packed with fiber, vitamins, minerals, and antioxidants, and they have a lower glycemic index compared to regular white potatoes, making them a healthier option that does not spike blood sugar levels. These frozen products are popular in quick-service restaurants, school cafeterias, and various institutions, and they are readily available in supermarkets and convenience stores. The diverse range of brands and products available through multiple retail and foodservice channels is expected to further propel the growth of the frozen sweet potato hash brown and tater shots market in the coming years.

The increasing shift towards plant-based diets has encouraged manufacturers to create healthier, nutritious alternatives to traditional frozen food items like hash browns and tater shots. For example, in 2022, B&G Foods Inc introduced three new frozen products: Green Giant Restaurant Style sides, Green Giant Zucchini Tots, and Green Giant Veggie Spiral Skillets, thereby expanding its frozen snacks and appetizers line. Additionally, B&G Foods offers Green Giant Veggie Tots, which are marketed as a healthier substitute for tater shots and French fries, primarily made from sweet potatoes and cauliflower. Similarly, in 2021, Tyson Foods Inc launched a new range of plant-based products under the First Pride brand in select retail markets and e-commerce platforms across the Asia Pacific region, which included frozen bites, nuggets, and strips. This growing trend towards plant-based frozen foods is expected to stimulate the expansion of the frozen sweet potato hash brown and tater shots market during the forecast period.

The market for frozen sweet potato hash browns and tater shots is categorized based on end use into residential and commercial segments. In 2022, the commercial segment held the largest market share, while the residential segment is projected to experience the highest CAGR throughout the forecast period. The increasing trend of dining out and opting for takeaway services is driving the demand for quick snack options like sweet potato hash browns and tater shots. Consumers enjoy dining out with family and friends, and the appeal of sweet potato tater puffs and hash browns is growing due to their flavor, crunchiness, and suitability for small snacks. Food service operators favor frozen sweet potato hash browns and tater shots for their ease of preparation, which saves cooking time. With the rising popularity of fast food, operators face challenges related to quick service, and frozen snacks require minimal preparation, needing only frying or baking. Additionally, these products have a long shelf life when stored properly, contributing to the growth of the frozen sweet potato hash brown and tater shots market.

Geographically, the market is divided into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. North America dominated the market in 2022, while Europe is expected to exhibit the highest CAGR during the forecast period. The demand for convenient food products and frozen ready meals for on-the-go consumption has been on the rise in recent years. European consumers are increasingly leaning towards nutritious and organic frozen snacks and appetizers. Furthermore, producers of frozen snacks have quickly adapted to the evolving consumer preferences for convenience foods. Food manufacturers are also investing in cold chain infrastructure to improve the efficiency of the frozen food supply chain. The growing appetite for convenient frozen food options is likely to drive the frozen sweet potato hash brown and tater shots market in the upcoming years.

Key players in the frozen sweet potato hash brown and tater shots market include Lamb Weston Holdings Inc, J.R. Simplot Company, Handy Food Innovation Ltd, Dr. Praeger?s Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc. These companies provide a wide array of products within the sweet potato hash brown and tater shots sector. Their significant global presence offers them opportunities to cater to a large customer base and enhance their market share. These market participants are committed to innovating their product offerings to better serve their customers.



The overall size of the frozen sweet potato hash brown and tater shots market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the information and gain deeper analytical insights. Participants in this research included industry experts such as VPs, business development managers, market intelligence managers, national sales managers, and external consultants, including valuation experts, research analysts, and key opinion leaders specializing in the frozen sweet potato hash brown and tater shots market.