Household Vacuum Cleaners Market Size, Trends and Growth Analysis by 2027

The global market for household vacuum cleaners was valued at approximately US$ 41,490.9 million in 2020 and is anticipated to grow to US$ 58,439.6 million by 2028, reflecting a compound annual growth rate (CAGR) of 4.4% from 2021 to 2028.

A household vacuum cleaner is an electrical device designed to clean and eliminate dirt from various surfaces, including floors, upholstery, and draperies, through suction. These appliances come in a variety of shapes and sizes, with different models available such as upright, canister, handheld, and robotic vacuum cleaners. To enhance user convenience and facilitate efficient cleaning, many household vacuum cleaners are now cordless, allowing for portability and ease of use across different areas of the home.

The market for household vacuum cleaners is categorized by distribution channels into offline and online segments. In 2020, the offline segment was the leading channel for sales. Offline distribution includes supermarkets, hypermarkets, and specialty stores. Supermarkets and hypermarkets are self-service retail outlets that offer a wide range of products and brands under one roof. These stores provide various types of vacuum cleaners, including handheld, upright, stick, and cordless models. The appeal of these outlets lies in their hassle-free shopping experience, superior customer service, and the ability to purchase in bulk, which attracts a significant number of consumers.

Specialty stores, on the other hand, focus on a narrower range of products, offering a deep assortment of specific styles, brands, or models. These stores are known for their high level of customer service, exclusive discounts, and premium offers. With a limited selection of products from fewer brands, customers can take their time to evaluate the vacuum cleaners they wish to buy.

Geographically, the household vacuum cleaners market is divided into regions including North America, Europe, Asia Pacific (APAC), South America (SAM), and the Middle East & Africa (MEA). In 2020, the Asia Pacific region held the largest share of the global market. The rise in disposable income and improved living standards in countries like China, India, and Japan have created favorable conditions for the growth of the household vacuum cleaner market in this region. Additionally, there has been a noticeable shift in consumer preferences from traditional cleaning methods to modern solutions that offer efficient cleaning with minimal manual effort, further propelling market growth in Asia Pacific.

The COVID-19 pandemic has significantly impacted the household vacuum cleaners market. The outbreak has led to decreased operational efficiency and disrupted supply chains due to the sudden closure of borders, resulting in revenue losses and operational challenges. These disruptions have limited the availability of raw materials, hindering market growth and affecting the development of related industries. However, as economies begin to recover, the demand for household vacuum cleaners is expected to increase globally in the coming months. The pandemic has underscored the importance of cleanliness and hygiene, prompting consumers to prioritize cleaning practices.

According to a microlearning course from the European Centre for Disease Prevention and Control, there is evidence that SARS-CoV-2 virus particles can be airborne and settle on surfaces. This highlights the necessity of cleaning floors and surfaces. For instance, Oreck offers lightweight and portable handheld and canister vacuum cleaners equipped with powerful suction capabilities to effectively manage messes in various rooms. Some Oreck canister models feature HEPA filtration systems designed to capture dust, dirt, and allergens, preventing them from re-entering the home environment. While vacuuming alone may not eliminate SARS-CoV-2, it can significantly reduce the presence of virus particles by trapping debris and dust, thereby minimizing the risk of airborne transmission. These factors are expected to drive the demand for household vacuum cleaners in the coming years.

Key players in the global household vacuum cleaners market include BISSELL, Electrolux, Koninklijke Philips N.V., Stanley Black & Decker, Inc., Haier Group, Dyson Limited, Eureka Forbes, Groupe SEB, Miele, and Oreck Corporation.

The overall size of the global household vacuum cleaners market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry participants to validate the findings and gain deeper analytical insights. Participants included industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants like valuation experts, research analysts, and key opinion leaders specializing in the household vacuum cleaners market.