Organic Wines Market Size, Trends and Growth Analysis by 2027

The organic wines sector is projected to expand significantly, with an anticipated increase from US$ 12,471.20 million in 2022 to US$ 24,557.14 million by 2028. This growth represents a compound annual growth rate (CAGR) of 12.0% over the period from 2022 to 2028.

Several factors are propelling the growth of the organic wines market, notably the increasing variety of products offered by manufacturers in this sector. A heightened awareness of health and wellness, particularly among younger consumers, has led to a surge in demand for organic and sustainable products. These products are often free from sulfites and chemical additives, aligning with the preferences of health-conscious individuals. Consequently, leading companies are innovating their offerings to capture a broader consumer base. The anticipated growth in the organic wines market during the forecast period is also linked to rising health and nutrition awareness, as wine consumption is often associated with anti-aging benefits. Consumers are becoming more discerning about their food and beverage choices, leading to a greater focus on the quality of ingredients and the absence of harmful additives in their purchases. This shift in consumer behavior has compelled winemaking firms to create healthier and more innovative products.

The global organic wines market is categorized into two main types: still and sparkling wines. In 2021, the still wine segment held a larger share of the market, while the sparkling segment is expected to experience a higher CAGR during the forecast period. The still organic wine segment, which includes non-bubbly wines, is particularly popular and widely available worldwide. These wines are specifically processed to eliminate CO2, resulting in a smooth, non-fizzy beverage. The production of still organic wine involves several steps, including sorting raw materials, crushing, maceration and pressing, fermentation, maturation, bottling, and aging in bottles. Most still wines are designed for immediate consumption, contributing to their significant market share.

As global living standards and purchasing power rise, consumers are increasingly inclined to seek out premium quality luxury products. Rapid socio-economic changes and urbanization are driving the demand for sparkling organic wines. Additionally, shifts in consumer food habits and meal preferences, influenced by lifestyle changes, are leading to a growing demand for sparkling wines at social events such as parties and weddings. The trend towards low or no alcohol beverages is particularly appealing to millennials, teenagers, working professionals, and individuals living in shared accommodations. Furthermore, the pervasive influence of social media and the Internet is affecting consumption patterns across all demographics. The increase in social gatherings and events is further boosting the consumption of sparkling organic wines, especially in developed countries like the US, UK, Canada, Mexico, Germany, France, and Italy, thereby propelling the growth of the sparkling organic wine segment.

Regionally, the organic wines market is divided into North America, Europe, Asia-Pacific (APAC), Middle East & Africa (MEA), and South & Central America (SAM). In 2021, Europe dominated the market share; however, North America is expected to exhibit the highest CAGR during the forecast period. This region includes developed nations such as the US and Canada, where consumer perceptions of organic alcoholic beverages are improving, with a preference for high-quality products that consumers are willing to pay a premium for. The online distribution channel is emerging as a significant avenue for organic wines, with key players focusing on e-commerce to enhance their market presence and expand their customer base. As the preference for organic products continues to grow in North America, the demand for organic wines is expected to rise during the forecast period.

Key players in the organic wines market include Avondale, Elgin Ridge Wines, Kendall-Jackson, The Organic Wine Company, Bronco Wine Company, King Estate Winery, Grgich Hills Estate, Emiliana Organic Vineyards, Societ? Agricola Querciabella Spa, and Frey Vineyards. These companies offer a diverse range of products and have established a presence in developing regions, presenting lucrative opportunities for market expansion. Market participants are committed to developing high-quality, innovative products that cater to evolving consumer preferences.

The overall size of the global organic wines market has been determined through a combination of primary and secondary research methods. The research process began with extensive secondary research utilizing both internal and external sources to gather qualitative and quantitative data related to the market. Additionally, numerous primary interviews were conducted with industry stakeholders to validate the findings and gain deeper analytical insights. Participants included industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, as well as external consultants specializing in the organic wines market.